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Principal
R & S Communications, LLC.
Coral Gables, FL
Feb 2011 - Present (13 years 2 months)
R & S communications provides freelance consulting services to the multimedia communication industry. Services include creative writing, translation, interviewing, editing, search engine optimization, content production and management, promotional content and event planning.
* Sample contracts include:
* Nexos (American Airlines magazine), Coral Gables, FL
Conducted celebrity interviews and edited content for the magazine.
* Yahoo!, Coral Gables, FL
Editor / Content Producer
In charge of updating the ‘AT&T En Vivo’ site powered by Yahoo. Produced content to promote U-verse video modules in the main web site. Created event calendars in U.S. and Latin markets to guide the site updates. Promoted the content in social media and collaborated with ad teams to eradicate competitive ad campaigns and potentially saved the company more than $30,000 in contract penalties.
* Telemundo, Hialeah, FL
Search Engine Optimization
Worked with a team of SEO specialists to improve the online searching for all videos, articles and galleries created in the last 10 years.
* Univision, Doral, FL
Marketing Copywriter (Ongoing contract)
Developed promotional content for all TV programs and new products as well as marketing copies of brochures, mailers and advertisements. Performed proofreading for all marketing copies and coordinated with teams to ensure compliance with all Univision communications guidelines.
* C-Com Group, Inc. (Advertising agency for Johnson & Johnson Group), Miami, FL
Translator - Editor
Edited more than 300 online pages of Neutrogena and Aveeno Spanish website content ensuring that the meaning of the source text was retained in the translated version. Proofread and edited the final translated versions and successfully met the client deadlines.
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City Editor
Holaciudad.com, ZGS Digital
Coral Gables, FL
Aug 2012 - Aug 2013 (1 year)
Conducted Hispanic celebrity interviews and wrote opinion articles related to local and national headlines and entertainment news based on content from Google Analytics results. Increased website traffic of unique visitors by 200% in the first two-quarters of 2012.
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Online Editor Terra TV
Coral Gables, FL
Nov 2008 - Jan 2011 (2 years 2 months)
* Served as the editor of Terra TV Channel on the Terra.com website. Initially in charge of updating ‘Mujer’ channel. Subsequently assigned to edit Azteca America website, and supervising a team of four editors based in Mexico.
* In 2009 promoted to the editor of Terra TV channel which, at that moment, had almost 5,000 videos.
* Developed the “Amazing Videos” channel for the Terra Network, which represents more than 70% of the site traffic.
* Measured results using Metrics and Omniture.
* Promoting the content in social media tools.
SKILLS: Content Management, Editing, Social Media, Search Engine Optmization, Powerpoint, Word, Photoshop and Final Cut Pro.
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Account Manager Translator from English to Spanish
Coconut Creek, FL
Aug 2006 - Mar 2007 (7 months)
* Assigned to different website translations and assisted with quality control tasks for new projects.
* Part of the team when the “Cool Vendors in Emerging Technologies” nominated the company “Cool Vendor”. Met the requisite qualifications to get the awarded status at three federal government agencies of General Services Administration.
SKILLS: Project Management, Translation, Editing, Content Management Systems, Excel, Time/task Management, Word.
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Copy Editor and Reporter
La Palma, Palm Beach Post
Palm Beach, FL
Feb 2003 - Apr 2006 (3 years 2 months)
* One of the three original core staff members that started La Palma publications in 2003.
* In charge of the newspaper copyediting.
* Wrote weekly stories for "Vida" (Life Style) features section, edited general content and appropriate headlines. Organized and prepared content for posting on the newspaper's website.
* In 2006 the team received the “Best of Cox” award for Spanish-language newspapers, along with numerous awards from the Society of Professional Journalists, Florida Press Club, the Florida Society of Newspaper Editors and the National Association of Hispanic Publications.
SKILLS: Writing, Editing, Copyediting, Proofreading, Interviewing, Word, Time/task Management.
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Corporate Communications Supervisor
Caracas, Venezuela
Apr 1994 - Jan 1998 (3 years 9 months)
* Assisted in media relations, institutional communication, internal communication and Public Relations programs and events in Venezuela and South America. Reported to Public Affairs Manager.
* Created press materials for launches, announcements and conferences.
* Managed interview requests for senior management in line with PDVSA's positioning and strategy, ensuring responses were accurate and met media deadlines.
SKILLS: Events organization, Internal and External Communications, Media Relationship, Promotions, Publications Coordination, Time/task Management and Word.