My Name is Victor James Toro and I am a Design II at New Balance, Boston. I spend most of my days working on the "Elite Edition" Collection every season, in addition to other key and core 574, 501 and 565 projects for both the US markets and EMEA. I am also an Illustrator in my free time and work on my own webcomic and printed comics to keep up to speed with my print design background. My illustration skills have been useful at New Balance for supporting my daily projects, and also for the pursuit of fun side projects like book covers and character designs. In my spare time I LOVE to draw, play video games, cook, buy art books, and just enjoy the simple things in life. I feel I can find inspiration in anything and with enough concentration and the right music, I can put it to use.

Work Samples

  • Elite Edition

  • Toro Comics

  • Propaganda

Work History

Work History & Duties: -New Balance: April 2008 - Current Promoted to Lifestyle Designer II Based on success of Elite Edition projects and Story telling abilities. -Hired as Lifestyle Visual Prototype Designer / Lifestyle Inline Footwear Designer on August 2008. Design Work: -Elite Edition: Starting in Spring 2013 I have worked on the New Balance Elite Edition. My job is to come up with new and exciting colors, materials and story concepts for each season. The goal of the project is to work as if we were doing an Internal Collaboration project much like Concepts x New Balance, but from an internal perspective. -Color and Material Updates Each season I work on existing classic styles such as ML/WL574, MRL574, ML/WL565, ML/WL501, ML525, ML999, ML1500, CM1600, MT580, MD575, M530, ML515, MRL572. I update/change materials and colors based on seasonal themes or pushing designs on existing and new styles. I have also worked directly with suppliers, factories and developers to address material issues. -New Designs In the past 4 years I've been able to work on new upper designs. With those projects I worked with new materials, new construction, tape-ups, pattern revisions, and tooling design. I have also worked on various other new upper designs still in development. -Tooling/Outsole Design: I've worked on multiple outsole/midsole units from the “Sketch Phase” all the way through to a completed design. This included working with and editing CAD files in Illustrator to make any changes needed before a final design was cut in metal and working close with development to make sure everything needed for final prototype was supplied. -Illustration: I work on Illustrations that have been used for past projects including promotional materials, insert graphics, hang tag designs, and illustrations for events. I use a combination of traditional materials and digital programs to complete my illustrations. -Theme/Mood Boards: I do these to show how existing styles can be pushed forward using a mixture of images, writing, and research into new themes and concepts. -Public Speaking: Every season I go through designs and concepts with the entire team. I speak in front of Development, Marketing, International, Category Managers, and VP’s each season to express my ideas for possible collections. -Factory Contact: I keep contact with our factories on projects I send directly to Factory Window Contacts. I send them Illustrator files, Color and Material call outs, and make any changes needed as they come up. Some changes include swapping out materials due to cost, failing standards, lead time issues, or color crocking issues. -Costing: When materials fail to meet an FOB, I work with Marketing and Development to help reduce costs so that projects hit their target while picking materials that still keep the designs looking rich. -Programs: Photoshop, Illustrator, Indesign, Dreamweaver, Manga Studio and Pixelmator. ____________________ Prior Work History: -Fila USA: Apr 03 - Jul 08 Footwear Color Designer / Graphic Designer Duties: Worked on colors and materials on new and existing styles across the spectrum of Fila 's product / Revised patterns to make new material breaks for patterns / Added new colors to existing styles designed by senior designers / Changed materials on styles every season to keep styles updated / Shot product photography and edited photos for Fila seasonal catalog and website / Worked on SMU and Inline Products / Worked with development and marketing each season on new products / Designed catalogs used by sales force / Created illustrations to be used on product uppers and insoles ____________________ -Education: The Art Institutes of York PA Associate Degree in Graphic Design, June 2000 -Skills: Footwear Design: Concept sketching / Upper and Outsole design / Working with TPX and CSI colors / Using materials, fashion trends, and market research to develop and push designs for niche, regional, and international markets / Able to use Photoshop and Illustrator to create visual prototypes used for marketing and development purposes. Illustration: Extensive skill with pen and ink, pencils, colored pencils, acrylic, collage, and marker / Ability to change styles to match impressionist, realistic and cartoon art / Well versed with charcoal, pastel, and computer coloring / Computer illustration / Comic layout and design Graphic Design: Constructing page layouts with images and type or type alone / Using innovative concepts to create fresh logo, and poster design Web Design: Basic Knowledge of HTML / Able to use Dreamweaver to construct basic functional websites Computer: Illustrator CS5.5 / Photoshop CS5.5 / Dreamweaver 5.5 / Indesign 5.5 / Manga Studio / Pixelmator / Acrobat / Word / Excel (Limited; can read and edit some files) / File management skills / Operating systems include OSX and Windows

Education

  • The Art Institute of York, Pennsylvania

    • Associates Graphic Design
    • 1998 - 2000

    +Computer training on Photoshop, Illustrator, Dreamweaver, and other OS 9 systems used at the time of Study +Illustration +Basic Web Design +Hand made layouts and comps +Public Speaking +Creative Writing +Design History +Portfolio Development

Specialties

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