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Director
Apr 2024 - Present (5 months)
Vine Digital Growth excels in enhancing your brand or product within the wine, beverage-alcohol, or CPG & consumer goods sectors, fostering growth in the ever-evolving digital landscape.
• Shopify E-Commerce Development & Implementation: wine clubs,
subscriptions, compliance
• Digital Shelf Optimization: grocery & liquor stores (Instacart, Target.com.
Wine.com), trade sites
• Digital Advertising Strategy & Implementation: Instacart, Google, META, Email,
Digital Coupons
• Social Media, LinkedIn, Influencers.
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Sr. Digital Marketing & E-comm Manager
Aug 2021 - Present (3 years 1 month)
As the Sr. Digital Marketing & E-commerce Manager at Scheid Family Wines. I am in charge of all their E-commerce sites and their Digital marketing strategy, for their 15 global brands. I have been very involved with Sunny with a Chance of Flowers, a ”better for you” wine brand with National distribution, helping to grow Sunny with brand awareness campaigns through social media and digital ads, including Google, programmatic, display, and trade ads on Instacart. I was instrumental in doubling Sunny’s E-commerce sales in less than a year by developing a new Shopify website. I also work with our premium brands, Metz Road, VDR, and launching both Fog & Light ( a Paso Cab), and our new organic premium brand, Grandeur, along with our first wine Spritzer in a can, HOXIE. I have been developing new Shopify E-commerce sites for these brands and have created digital marketing strategies for each brand. I work with external photographers, web designers, graphic designers and ad agencies, and internally I work closely with our brand managers, IT & Finance teams and report directly to our CMO. I have vetted and implemented new E-comm platforms (Shopify) a Project management system (Wrike), DAM’s, Email (Klayvio), and Social Media platforms like Hootsuite.
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Marketing Manager
Sep 2020 - Aug 2021 (11 months)
In my previous role at Rombauer Vineyards, I was responsible for brand marketing, digital marketing and their e-mail campaign strategy, segmentation and content development for DTC and Wine Club. I developed a much needed new and improved e-commerce site for them. I also vetted and brought in new software to help organize and streamline the way that they market their brand. (Trello, Hubspot, SalesForce, Shopify, Commerce 7). I managed an outside ad agency and an internal social media and marketing coordinator and created their social marketing strategy plan and a new virtual tasting experience marketing plan.
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Director of Marketing & Product Development
Mar 2018 - Aug 2020 (2 years 5 months)
Created this social-good Shopify e-commerce store in five months from the ground up- product development, branding, web development, strategic marketing campaigns (organic & paid)- social, e-mail, blogs, influencer.•
• Creative/ Marketing Development –Branding, Advertising
• Content development (written & visual), Social- Pinterest, Instagram,
Facebook, e-blasts, blog, photography, video
• Web Development- Created Give Back Goods E-Commerce site
• Product Development – sourcing, pricing and negotiating terms
• Product Business – proposals, estimates, contracts, marketing plans,
budgets, P&L
• Sourced & Developed all suppliers & products
• Logistics – Drop Shipping
• Client/ Customer Management – Work with both retail customers &
corporate clients
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Director of Projects, Products and Marketing
Tayjoley Design
Jun 2016 - Jun 2018 (2 years)
Creative/ Marketing Development -digital, copywriting, website, collateral Product Development - sourcing, pricing and purchasing Product Business - proposals, estimates, contracts, marketing plans, budgets, P&L Developed new clients and channels Logistics - Shipping, trucking, warehousing Project Management -for both commercial & residential projects Client Management - liaison between design team and clients *
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Product Development & Marketing Manager
Diamond Resorts International
Mar 2015 - Jun 2016 (1 year 3 months)
Product development and product marketing: World Discovery Kids Club loyalty program, products and services in 8 months Travel related products and loyalty program for 'solo' travelers Travel related products for segmented members- Club, Owners, Florida residents Travel related products for Norwegian Cruise Lines Experiential offerings and travel packages & events for 350,000 members Directed all phases of the product/project life cycle, from concept and development to marketing and sales Product marketing - marketing communication strategy, content development, creative briefs- * digital, social, e-commerce, collateral, newsletters Managed creative, IT, web, legal, finance and application teams & timelines Project proposals, estimates, marketing plans, KPI, P&L Product research - sourcing, surveys, focus groups, pricing, packaging Developed Strategic partnerships - cruise lines, travel and leisure companies Creative development - private label branding, CPG, Social, e-blasts, newsletters Product training - developed & presented training - sales, service & management Vendor relations - contracts, negotiations, purchasing, logistics management