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Chief Strategist and Creative Director
Talie Miller Enterprises, INC
Jul 2012 - Present (11 years 9 months)
• Assure that all content is optimized for search engines, sharing, and distribution across channels
• Bring a unique insight and perspective to content creation and ARTIST collaboration
• Carry out research and present findings
• Carry out specific projects and research
• Collaborate with Account and Marketing Directors to guide the strategic direction of client
content marketing efforts, including partnerships, role outs, VIP Relations, Events
• Conduct competitive and pricing research and recommended pricing standards globally
• Create and maintained functional editorial calendars for corporate content
• Create all ideology for all consumer facing creative and marketing campaigns
• Create original branding decks to Id distro channel & competitive landscape.
• Create and managed all creative collateral for sales and marketing channels
• Develop and implemented a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables
• Direct and participate in editorial strategy creation and implementation
• Focused on customer needs and continuously improve content to enhance brand awareness
and partnerships
• Lead meetings with senior leadership and clients
• Manage the creation and execution of all creative and marketing budgets for creative
content and ALL PHOTOSHOOTS, look books, commercials and Ad Campaigns
• Managed all INFLUENCER, CELEBRITY, MODEL and AGENCY relations across ALL clients
including all negotiations, contracts, permits and Production
• Measure the impact of work using analytics
• PRODUCE all shoots (when applicable) to meet high standards of excellence and efficiency.
• Provide feedback to internal and external contributors to guarantee that content aligns to
strategy and quality standards
• Oversee all creative content creation including on set shoots and production.
• Write all digital editorial content.
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Global VP and Assoc. Creative Director
Koolaburra, LLC
Feb 2009 - Jul 2012 (3 years 5 months)
• Handled all Major luxury department stores including Neiman Marcus Direct and Dept, NET-
A-PORTER and Bergdorf Goodman.
• Created all creative content strategy and brand decks in conjunction with Marketing team including BTB and BTC.
• Lead creative product meetings to ensure product relevance
* Worked extensively on product merchandising and design for global product expansion.
• Lead private label and licensing initiatives for company to increase profitability.
• Oversaw all operations including financial resolution including payment remittance including meetings with the factor, analyzing aging reports, disputes and payment submission.
• Responsible for Managing all aspects of Men's, Women's, Kids and Lifestyle and grew the business to a 400% increase over LY for 2009
• Worked on overall branding and sales strategies to ensure brand viability and Launched effective global brand campaigns for 4 seasons.
• Worked effective email and ecommerce platforms to achieve continued growth.
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USA Brand Director
Australia Luxe Collective
Oct 2007 - Feb 2009 (1 year 4 months)
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Divisional Coordinator
Agave
Jan 2006 - Oct 2007 (1 year 9 months)
Coordinated all aspects of the Women's division. Including merchandising, sales, trunk shows, trade shows and all customer sales and interaction.
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Account Executive and Lead Merchandiser
French Connection
2003 - 2006 (3 years)