User Experience Designer with 14 years of extensive professional experience in both Fortune 500 corporations and startups. Passionate about collaborating with talented people in innovative, technical environments. My goal is to utilize my experience in interaction and visual design to achieve business goals and create mobile products that are useful, usable, and desirable.

Work Samples

  • INTERSECT - social media website

  • MICROSOFT - Office of the Future prototype

  • MOGO - website - brand - product ideation

Work History

WORK EXPERIENCE ................................................................................................................... User Experience Design Lead - Intersect.com September 2010 to present (Design consultant April 2009 – September 2010) Drive user-centered design process, including writing user scenarios, developing personas and user flow diagrams. Develop design from vision to wireframes to high-fidelity visual mockups on website and iPhone app. Work closely with development team to understand technical implications and implement designs as specified. Work with senior leadership to understand business goals and requirements, and help shape the vision for the user experience. Lead brainstorming sessions and present designs to leadership team, investors and board of directors. User Experience and Brand Design Consultant January 2006 – September 2010 Worked with company founders and leadership teams on vision and goals, wrote heuristic evaluations, conducted user interviews, created personas, researched and analyzed competitors, wrote use case scenarios, developed feature requirements, translated feature requirements into information architecture, user flow diagrams, site hierarchies, wireframes and high-fidelity visual mock-ups, developed brand strategies, brand guidelines, corporate identities, marketing materials and presented to decision makers. Worked closely with technical teams. MOGO Design, Inc. February 2008 – September 2010 Helped make MOGO a global success online and in 2600 stores/6 countries. Worked with founder when MOGO was just an idea – today MOGO has manufactured over 2 million charms. Designed e-commerce website, developed brand, helped design innovative linkable MOGO bracelets and illustrated the first line of charm collections. Listed as inventor on several MOGO design patents. Biznik.com January 2006 – September 2008 Original team member, designed online web presence for an indie business social networking site. Drove website design effort from early brainstorming to final site which today has over 65,000 members in over 100 countries around the world. Biznik’s website has won several design awards including Official Honoree in the 2008 Webbie Social Networking category. Eng3 February 2006 – April 2007 Developed a brand, website and touch screen UI for a new medical device. Successfully helped the company change their positioning from traditional medicine to consumer oriented markets in health, prevention, sports and wellness. In addition to work with startups and small businesses across the USA, UK and Switzerland. UX consulting, graphic design, branding, naming, and brochure style websites. Anycase, App Universe, ASO Maestro, Kidschoice Dental, JDS Architects, Tangerine Collection, Wild Root Salon, Alpha Box Creative, Ancillary Care Solutions, Angorva, Anycase, Big Fish, Bluebird Sandwich Company, Delight Site, Cogent, Compfit, Cotton Caboodle, Custom Toll Free, DD Photography, Experience Design Project, Griffin Consulting, Ineva, Info Space, In Park Lending, Jim Ruttler Law, Just Cause Magazine, Juvenescence Medi Spa, Microsoft Arena, Moniker Snapnames, My Gigue, Ned Frisk Photography, Ovel, Pesonify Design, PerVivo, Pure Space, Sheer Style, Shirley Chiu Jewelry, Silver Hills Resort, UnBlu, Vernon Environments, Animated Equity, Braxton Real Estate, Ontela, Ravenna Partners Venture Capital, Refi.net, Seattle Networking Guide, Silent Color, Trusera, Young Pilates Interaction Design Lead - Microsoft Office December 2002 to January 2006 Managed 5 full time employees and several vendors, coordinated, scheduled and art directed their work (visual design, interaction design and prototyping). Responsible for Microsoft Office Suite core feature designs that I led from the traditional toolbar based navigation system to the new ribbon design and task panes. Listed as inventor on several utility and design patents. Shipped numerous products; solid understanding of design process from concept through milestones to beta and RTM. Worked closely with program management, development, marketing and branding teams to establish goals, schedules, and track design. Directed prototypes, actively participated in focus groups and coordinated with usability engineers to establish scenarios for testing. Collaborated across Microsoft with Windows and MSN design teams to ensure UI consistency on a company wide level. Raised standards for hiring talented designers by actively recruiting candidates, setting up phone screens, visiting design schools and conferences and participating in design interview loops for the Office design team and other teams across Microsoft such as Windows, MSN and the Server Group. Product Designer/Art Director - Microsoft Office March 1999 to December 2002 Designed the look and feel for the Microsoft Office of the Future (Center for Information Work) which in 2003 won the prestigious IDEA Gold award in New Media and UI design. Responsible for the new look and brand of Office XP and Office 2003. Developed a new visual design process that became standard for MS Office. Taught visual design classes to new hires and designers from other groups across Microsoft with backgrounds in industrial design and information architecture. Product Designer (contract) - Microsoft Money December 1997 to March 1999 Designed features within a team environment working closely with usability engineers, program managers and developers. Created HTML prototypes for usability testing, solved navigational issues, and worked on the overall look and feel of Microsoft Money. EDUCATION ................................................................................................................... CCA - California College of the Arts San Francisco, CA, 1993 to 1997 Bachelor of Fine Arts, Graphic Design, May 1997 Schule fuer Gestaltung Basel - School of Design Basel Basel, Switzerland 1992 to 1993 Modeschule Wien - Fashion Design School Vienna Vienna, Austria 1991 to 1992 TECHNICAL SKILLS ................................................................................................................... Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver, OmniGraffle, MS Office, HTML, CSS LANGUAGE SKILLS ................................................................................................................... German: native English, French: fluent Spanish: basic TESTIMONIALS ................................................................................................................... "Working with Nadja is like having everything in your mind translated into exquisite results ~ right before your eyes. Her ability to spot trends, envision fashion, and her attention to detail simply make any design project she works on, FABULOUS. I could not have ever acheived so much without Nadja. I'd create and construct with her any day!" Lindsay Andreotti CEO, Ovel and Brilliance Excellence --- "Nadja is the Swiss watch of design - sophisticated, dependable, elegant, and precise. For a fine example of the work she did for us, spend a few hours using Biznik.com. Behind the logo (which she also designed) lies a deep, carefully constructed site that anticipates users' needs thanks to the user-experience design process Nadja took us through. From wireframed navigation to functioning pages that are today used by more than 65,000 members, Nadja's focus on users helped us anticipate their needs and add features through an iterative process. Today our users feel like it's their site, which in fact, it is, thanks in no small part to Nadja's gentle but persistent attention to their needs. When we chose Nadja to create this site, we got far more than just a designer who could build pages in Photoshop - we got an expert who took us on a voyage of self-discovery that not only resulted in a website, but helped us define what we're doing and how we do it. If you're looking for a rock-star user experience designer, Nadja is the real deal." Dan McComb Co-Founder Biznik www.biznik.com --- "Nadja Haldimann has been an integral team member and creative force behind the brand, MOGO, the magnet charm. She has contributed to everything from web design, illustration, collateral layout and overall design inspiration and aesthetic. Without Nadja, I really don't know what MOGO would look like but I'm quite sure it would not be nearly the super cool and cute brand it is; and certainly, the MOGO team would not have had nearly as much fun creating it! I would recommend Nadja to anyone looking for a dedicated, detail oriented and very creative designer!" Paige Clark CEO and President, MOGO Design, Inc. www.getMOGO.com --- "Nadja has created all types of marketing materials for us, both print and digital. Her foundation design work is so good that it has served us for more than four years and is exactly what we need going forward. Nadja is the consummate professional and a pleasure to work with. She is definitely one of the most talented people I have been associated with during my 18 years as an executive in the Seattle tech community." Rowena Gates, VP Eng3 Corporation www.eng3corp.com

Education

California College of the Arts

Specialties

Awards

2010 TechFlash Award (Most promising new startup) | 2008 Interactive Media Awards (Best in class) | 2008 Web 2.0 Award (2nd place) | 2007 W3 Award (SILVER) | 2003 IDEA Excellence Award in New Media and User Interface Design (GOLD)

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