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  • Tom Van Dyk

    Industrial Design Consultant

    Ramsey, NJ

Tom Van Dyk is a seasoned Industrial Designer with over 20 years agency consulting experience in the greater New York City area. A recognized design innovator, Tom is credited with numerous design patents and International Design Excellence Awards for his original work in consumer products and structural packaging. He is a recipient of Businessweek’s Gold Award for “Design of the Decade”. Tom actively participates in co-creation workshops domestically and internationally for some of the most recognizable consumer brands. His creativity and unique interpretation of market insights consistently surface unexpected business opportunities for clients. A recent and notable example of Tom’s impactful design is the new lotion “Tottle” for the iconic Coppertone Sport sunscreen brand. He holds a BID with honors from Pratt Institute. Tom has a great appreciation for fine art and is an award winning watercolor artist. Innovation Categories: • Personal Care • Food & Beverage • Home Appliances • Housewares • Medical Devices • Pharmaceutical Packaging • Consumer Tools • Lawn & Garden • Health and Beauty • Pet Habitat • Décor

Work Samples

  • Point of Care Blood Glucose Meter

  • Compessor

  • Blue Sky

Work History

THOMAS VAN DYK 201.749.2527 tvandyk@optonline.net www.linkedin.com/in/tvandyk/ INDUSTRIAL DESIGN DIRECTOR Innovation ~ Design Leadership ~ Concept Specialist Creative Design Professional with extensive experience conceptualizing products and packaging across diverse consumer categories. In-depth understanding of consumer co-creation process translating customer insights into compelling products for global brands. Strong design vision and leadership skills with thorough knowledge of all phases of product development. Proven innovator of proprietary and patented product and package design that strengthens brand pipeline and drives business revenue. Product Design ~ Consumer Insight ~ Concept Development Packaging Design ~ Conceptual Thinking ~ Aesthetic Design Design Research ~ Concept Sketching ~ Program Management CAREER ACCOMPLISHMENTS Innovations & Development, Inc. Recipient of Business Week’s Gold award for, “Design of the Decade,” and International Design Excellence Awards (IDEA) for “Medical Scientific” Creator of iconic bottle package design including Coppertone Sunscreen, Colgate-Palmolive Softsoap, Bayer Aspirin, Poland Spring Water Cooler Bottle, Gatorade Sport Drinks, and Whipper Snapple Smoothies. Design contributor for MediSense Inc.’s product line of diabetes test kits that led to an $876 million dollar acquisition by Abbott Laboratories. Conceptualized and developed the Precision Xceed Pro, a point-of-care blood glucose meter, which became the industry standard and a multi-million dollar business for Abbott Laboratories. Developed long term consultancy retainers in medical, pharmaceutical, health & beauty, food & beverage, consumer durables, and home appliance categories. Inventor of over 70 patented product and packaging innovations. PROFESSIONAL EXPERIENCE INNOVATIONS & DEVELOPMENT, INC., Edgewater, New Jersey 1991 – 2013 Product and packaging design consultancy firm Design Director Recruited to support innovation services through concept generation, project management, and execution of program deliverables. Direct all phases of innovation programs from concept through completion. Conducted interviews and engaged in creative brainstorming workshops domestically and in international markets to identify key consumer needs. Collaborated with marketing, engineering, and manufacturing teams and ensure effective communication across all departments. Developed and presented persuasive design presentations to drive creative outcomes for consultancy clients. Managed design consultancy for clients including Abbott Laboratories, Central Garden & Pet, LG, Merck, Reckitt Benckiser, Schick, and SC Johnson. ELUCI INTERNATIONAL, INC. / TAIKIUSA, East Rutherford, New Jersey 1998 – 2008 Supplier of cosmetic and skin-care applicators Design Consultant Conceptualized functional packaging including powder dispensing brushes and containers, liquid foundation dispensers, innovative compacts and jars and new sampling packages. Created concept visuals to entice buy-in from renowned beauty brands such as Estée Lauder, L’Oréal, and Victoria’s Secret. GOODY PRODUCTS, INC., Kearny, New Jersey Leading manufacturer of Hair Care Accessories Design Manager Designed and developed innovative hair care accessories and travel organizers in collaboration with marketing and manufacturing departments. Managed junior designers and in-house model-making staff to ensure development of new and successful product lines. GORDON RANDALL PERRY DESIGN, INC., New York, New York Design consultancy firm Staff Designer Created concept sketches, aesthetic styling illustrations, and part specification drawings. Provided design consulting services for product categories ranging from corporate furniture to consumer electronics. EDUCATION PRATT INSTITUTE, Brooklyn, New York Bachelor of Industrial Design TECHNICAL Microsoft Word, PowerPoint, and Outlook, as well as Photoshop, Rhino, Graphite, and KeyShot


  • Pratt Institute

    • Bachelor of Industrial Design Industrial Design
    • 1980 - 1984