About

Designer of architecture, installation art, products and user interfaces whose design methodology lies at the intersection of multidisciplinary approaches. Veronica De La Rosa received her Master's in Architecture at the University of California Berkeley and received her BA in architecture at the University of Pennsylvania. Upon graduation she had the opportunity to work for AlchemyLabs, an industrial design firm, where she gained insight to design in different scales and media. Her major contributions were in Product Research, GUI design, Digital Rendering, and CAD Sculpting. In addition to ID work, she has collaborated with architects on projects and installations and regularly is a critic at undergraduate and graduate architectural reviews at the University of California Berkeley and California College of the Arts. Her most recent endeavour was in the field of web design where she was creative director and lead designer of a new creative social platform. SIDE NOTES: A lover of all things ugly. A rider of a long boards, surf boards, roller skates, and motorcycles. It's red or orange, but mostly black and gold.

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Awards

UNIVERSITY OF CALIFORNIA Berkeley CA // 2008 Design Workshops Prize This prize is intended to promote the use of technology and create a focus on the practical aspects of construction. Eisner Prize in Architecture The Eisner Prize in Creative Arts is one of the most distinguished awards offered to individuals at Berkeley Environmental Design department. Winners are chosen on the basis of a portfolio of their design work, which shows continued creative achievement. Gerson Memorial Prize This award recognizes excellence in overall design work. This award is based on nomination by the faculty and is not an open competition.

Experience & Education