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  • Adam Borton

    Toy Designer and Inventor

    Worcester, United Kingdom

I'm a Toy Designer and Inventor from the UK - awarded Hasbro's 'Emerging Inventor of the Year' - 2016/17 I've worked as a toy designer for Little Tikes and Mookie Toys. Please get in touch if you're interested in freelance work and would like to see my exciting portfolio video. I've recently been hired by Hasbro, Character Options, Giochi Preziosi and Jazwares, amongst others. I also have some very special, top secret inventions for licensing... Specialist with Sketchbook Pro, Photoshop, Solidworks and ZBrush. Expert at idea generation. Cheers, Adam adam@creatinguniquetoys.com +44 7906 855366 linkedin.com/adamborton

Work Samples

  • Baby Product Concepts

  • Pull Along Garden Turtle

  • Transformers Wheeled

Work History

Employment History: Toy Inventor Creating Unique Toys Ltd Creating unique toys and games that hit price points and WOW kids and parents! Senior Toy Designer Mookie Toys Sep '11 - Sep '13 Senior Toy Designer at Mookie Toys, handling the whole process of development for many different types of toy, from concept to production. Licensed playsets Licensed plush Brand new concepts Outdoor Sports I have managed and conducted every stage of the process, including: - Research of market trends and figures - Brainstorming, ideation and sketching - Storyboards - Presentations - Development to hit budget - Model making - Prototyping - Focus group testing - Engineering and 3D - Branding - Contract, supplier and Far East factory price negotiations - Cost reduction - Electronics development and sound recording - Graphic design - Packaging - Photography shoots - Recruitment of new employees I have travelled to Hong Kong to meet and manage Chinese factories directly. I have also attended the major Toy Fairs in London and Nuremberg. ------- Toy Design Intern The Little Tikes Company June '11 – August '11 (3 months) I interned with world-renowned Little Tikes in Hudson, Ohio as their first-ever international design intern. Within the design department I was given many different tasks which helped develop all of my design and business skills, including sketching and modelling. Working with world-class designers who have worked for all the major toy companies including Fisher Price and Hasbro, I was able to learn many techniques and skills that I will help me for years to come. ------- Toy Designer Mookie Toys May '10 – May '11 (1 year) Junior toy designer at Mookie, home of Swingball and Smart Trike. I was given the responsibility of creating brand new toy concepts and developing existing lines. I have developed toys that will hit stores next year! ------- Junior Design Engineer Inductotherm Europe September '06 – September '07 (1 year) I worked as a Design Engineer in the engineering department of Inductotherm, a world-leading furnace manufacturer. I designed various parts for metal-melting furnaces in Solidworks and AutoCAD. Amongst my responsibilities was creating Engineering Drawings and 3D CAD files for production of metal furnaces. I also liaised directly with the president of the company in America to produce a 5-yearly exhibition show in Germany.


  • Bournemouth University

    • BA Product Design
    • 2004 - 2008



Top 30 under 30 - ToyNews - January 2013 Gold award - Pull Along Garden Turtle - Rightstart Toy Awards - Oct 2013