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eCommerce Web Designer
Farmington, CT
Dec 2018 - Present (5 years 6 months)
• Provided front end UI/UX development for the B2B WordPress site building out components to help market services, tools, and products to customers.
• Managed/designed marketing banners, custom catalogs, and web content on B2B site.
• Worked with segment managers to designing geo-targeted banner ads for services and tools the business offers.
• Created new SOPs and PowerPoint presentations.
• Redesigned B2C website SimplyMedical.com and continuously developed the UI, created, updated and maintained marketing advertising and materials which helped increase revenue of site by 72% and transactions by 93% over the previous year.
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eCommerce Web Designer
Farmington, CT
Sep 2016 - Dec 2018 (2 years 3 months)
• Worked closely with IT and marketing managers to create highly engaging concepts and SEO-based UI layouts for websites, micro-sites, landing pages, lead form pages, email campaigns and advertising banners and assisted in maintaining security processes and procedures.
• Responsible for balancing marketing input, aesthetics, and technical concerns, while working with voice-of-customer (VOC) representatives, and quality assurance testers to convert website visitors into frequent buyers.
• Maintained site content, which include reformatting text, assuring hyperlink integrity, lead form submissions, and postings of new material to the page involving HTML/CSS scripting.
• Provided SEO assistance by integrating SEO best practices into sites and worked on keyword research to help increase SERP rankings.
• Analyzed, compiled, and reported page statistics for quarterly meetings with the 8 different market leaders.
• Member on the video committee team that developed and refined videos concepts to help describe the businesses core values and reflect the vision of the company.