Coroflot

Resume

• 9+ years of product design / 6+ years toy design experience
• Familiar with all aspects of hard & soft line product design, licensed & generic
• Expert line development from the ground up, including new license concepts, planogram development and multiple price point programs
• Excellent manual sketching/drafting skills
• Proficiency in Adobe Photoshop / Illustrator (Willing to learn!)
• Great presentation and multi-tasking skills / Loves deadlines
• Strong team player, excellent interpersonal skills and a positive, proactive attitude

EXPERIENCE

Freelance Product Design and Illustration
October 2009 – current
Select client list: Hasbro, Jakks Pacific, Ginsey Home Products, Kimmel Center for the Performing Arts

Atomica Design Group
Asst. Art Director/Senior Designer / November 2007 – October 2009
I designed entire product lines from idea stage to final design, developed licensed and unlicensed products, POP and in-store marketing initiatives, brand identity and logo, illustration, new packaging concepts and dielines, label art and technical illustration. I oversaw the scheduling for the Product Development team of three or more people. I regularly worked simultaneously with multiple major and small business clients in the toy categories of Activity, Arts/Crafts, Baby, Bath, Kids Electronics, Learning and Roleplay as well as non-toy industries of Food / Beverage, Health/Beauty and Home/Garden.
Select client list: Fisher-Price, Crayola, Elmer’s, SpinMaster, Walmart, Toys R’ Us, Trends, Paper Magic Group, Barton’s Candy, Palmer’s, Campbell’s Soup

Jakks Pacific (CDI division)
Senior Designer / April 2004 – November 2007
I was Senior Designer on the Mattel team (working primarily on core Barbie and Barbie entertainment property licenses) designing and refreshing full toy lines twice yearly. I worked directly with Mattel, in-house product managers and packaging designers to push brand identity and embrace the “plus play” philosophy. I also assisted all aspects of design on other teams (multiple Disney licenses and private labels), revised/approved hand-samples, created label art, packaging, concept/trend boards and 3D mock-ups, and traveled regularly to China to design and head up construction on permanent showrooms.
Promotions: promoted to Senior Designer position in November 2006
Select licensors: Mattel, Disney, Build-A-Bear Workshop, Toys R- Us, Target, Black & Decker, McDonalds, M & M / Mars, Nickelodeon

L & N Sales and Marketing
Marketing/Product Development Asst. / May 1999 – April 2001
I collaborated with Marketing / Design departments to design and mock up new hair and beauty accessory lines, as well as all related packaging and sales presentations. I also wrote ad copy and designed/built booth displays for NACDS trade shows.
Licenses included: Scünci, Scünci Kids, Cosmopolitan, Seventeen Magazine

EDUCATION

B.F.A. in Illustration / University of the Arts / Graduated 2001
Presidential Merit Scholarship 1997-2001,Ted Carey Prize nominee 2001, Department Faculty Award 2001