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Copywriter / Brand Editor
Orange County, CA
Orange County, CA
Angie Mathews is a copywriter and brand editor based in Southern California. For nearly 10 years, she's been working as a fashion PR executive where she has gained professional experience in brand development, fashion marketing, product placement, copywriting, brand editing, photo shoot production, creative direction, graphic design, media buying and negotiation, and more. Additionally, she is a professional writer, with an MFA in Creative Writing from Chapman University. She has worked with such brands as BB Dakota, Shepard Fairey's Studio No. One, Violent Gentlemen, and Willow & Clay, as well as a contributor to such publications as OC Weekly, SLC Weekly, Sherdog.com, and 944 Magazine. In late 2014, she published her first novel. A work of fiction, The Wayward Return follows Gabriel Castillo on an inspirational coming-of-age story set in downtown Los Angeles.
Campaign Creation and Development
Voice Development and Content Creation
Creative Direction and Content Development
Develop and execute marketing campaigns for seasonal launches.
Develop, write, and edit marketing copy for a variety of programs and seasonal campaigns within the College of Continuing and Professional Education at California State University, Long Beach.
Directed much of the creative direction and marketing campaign process on behalf of the fashion-focused, full-service PR agency.
Developed voice and brand direction for a number of clients.
Product naming and launching.
Campaign development and execution.
Brand editing and positioning.
Wrote all copy for the marketing collateral of Southwest Region Lennar Communities.
Developed content for everything from T.V. commercials and press releases to billboards and community brochures.