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Lead Sr. Industrial Designer
Creating an exceptional device that appeals to users and clients takes more than just a good idea. It takes a creator – a person who combines artistic appeal with functionality and can convert an exceptional idea into a manufacturable product. Graduate in Industrial Design at Arizona State University, 1994. Most of my design work has been centered in the corporate world, rather than design consultancies. This has allowed me to experience the true meaning of DFx (Design for Manufacturing, Assembly, Repair), and the importance of collaborative work between Engineering (ME, EE, Software) and Industrial Design. In designing products, not only does Form Follow Function, but the Human Experience / Interaction, with said device, should play a key role in development of the Form. I was born in the US, but grew up in South America. I believe the experience of living in a third world country has afforded me the ability to design simple, yet functional devices with a human centric vision.
Interaction with clients’ corporate stakeholders is one of the most challenging and exciting aspects of my work as Lead Senior Industrial Designer at Flextronics Medical. Ensuring that we deliver the best design that meets or exceeds our clients objectives is one of the most rewarding. I am responsible for all new Product Development within our group, including ideation (sketching), CAID, UI and GUI development, software logic flow, prototyping (Low and High fidelity), and customer presentations. I collaborate with internal and external Human Factors and Ergonomics (HF&E) and research professional to create comprehensive guidelines that integrate HF&E into the Design and Development Cycles. This research is carried out in order to uncover underserved needs, usability issues, and discovery of potential hazards and how these might be mitigated. I also maintain an extremely close working relationship with our Engineering groups (ME, EE, SE, Quality), in an effort reduce time-to-market while ensuring the success of a client’s product.
Responsible for Ideation and new product development, hand sketching and computer 3D modeling for sales/marketing support and customer presentations. I was accountable for all Human Factor considerations relating to ethnographic body measurements, with special consideration taken for the companies comfort sleeper line (sofa/beds) being sold to hotel chains, and individual seating collections for improved posture and comfort. Additional responsibilities include corporate CAD training/mentoring on Alias, Illustrator, Photoshop, Solid Works, Lectra, Optitex. In addition, I was the lead for new technology research and its implementation, aimed at increasing raw material yield, and reducing Time-to-Market, through the use of software used in the automotive industries.
Responsible for all new Point of Purchase (POP) designs for the company, client presentation and interaction. Member of management guidance team providing company advice on new strategic business ventures, and growth in new areas of POP Design, production, and services. Projects ranged from design of large-scale displays including assembly and production, to technical designs including extrusions and vacuum formed components. Significant contribution: as team member responsible for creation of self serve “Sign and Banner” kiosk for Kinko’s, and development of a new universal POP system known as The info][EDGE System.
Managed all product development activities. Interacted with clients marketing, engineering, and manufacturing departments. Responsible for ensuring deliverables fulfilled customers key aesthetic and functional criteria. Worked closely with PDS president and CEO in planning the future growth of the company and assuming profit-and-loss accountability for the Industrial Design group. Significant contribution: design of insulin delivery infusion set. U.S. Patent Application Serial No. 09/896,149, and design and development of a musical instrument tuner (patent pending.)
New product development for high-volume industrial and retail consumer products. Responsibilities included new product design, engineering, prototyping, and coordination with mold suppliers. Products developed include family of totes for Wal-Mart, Dish drain board, Tag-a-long laundry hamper, Bakery tray, and Meat transport container. Significant contributions: development of successful meat transport container, and running rapid prototyping department and equipment, including stereo lithographic part production.
New product development for Vitro Envases, a Mexican glass manufacturing company. Lead Designer, “Samurai project” North America. Trained Designers and conducted client presentations. Developed new products with clients’ marketing teams. Served as liaison between manufacturing and marketing departments in the development of innovative glass bottles for the U.S. and Canadian markets. Performed and supervised hardware and software upgrades and maintenance for the new product development team. Significant contributions: Design of the Republic of Tea and New Belgium Brewing bottles; mentoring junior designers and training the design team to ensure manufacturing techniques and software knowledge was up to date across the ID group.