Coroflot

Resume

ARTURO PELAYO
(847) 890 9180 Arturo.Pelayo@gmail.com www.mediaalchemy.org

Usability, Interaction Design, Social Media,
iPhone Developer and Instructional Designer.
Fluent in Spanish, English with advanced professional proficiency in German and French.

EXPERIENCE:
2008 London, England SOCIAL MEDIA & WEB STRATEGY
Consultant to CEO, Global Customer Services: Intranet Benchmarking Forum — 2008/ 8-10

2008 San Francisco, CA. USA SOCIAL MEDIA & WEB STRATEGY
Consultant to CEO, Design for Social Impact: Dr. Paul Polak, DREV (NPO) — 2008/ 6-now

• Designed, implemented and conducted training on Social Media, Search Engine Optimization.
• Directed key marketing and rapid customer service activities including: segmentation, targeting,
coaching, people-powered customer service, search engine analytics, etc.
• Ensured implementation of internal communication campaigns by introducing micro-blogging
and development of design-based & research-oriented instructional strategies.

2008/ 5-now Chicago, IL. USA Instructional Designer, The Chicago Convergence (NPO)
• Consulting directly to Chairman & Executive Director. Developed Website, instructional materials.

2007/ 3 — 2008/6 Social Media Evangelist, The Scholar Ship
(A multi-country study abroad program based on a cruise ship by UC Berkeley & 6 other academic stewards through China, Australia, New Zealand, French Polynesia, Ecuador, Panama, Portugal and Greece).
• Led 200+ international community (55+ Countries & over 65 languages).
• Devised and Implemented end-to-end participant-powered social interaction through
Social Networking tools with 90% adoption and accelerated networking by 7 months.
• Developed and recorded the first ever Higher Education Podcasting Series “NautiCast”, syndicated in
iTunes U with participation of leaders from the United Nations, NPOs, and NGOs.
• Led advance creation of 12+ student organizations. Highlights: Model of United Nations, Social Justice Group, Oxfam Hunger Banquet Simulations, Charity Drive —collecting USD$13,000
for projects in Africa.

2006 Macomb, IL. USA WESTERN ILLINOIS UNIVERSITY: PODCASTING SERVICES.
Instructional Designer & Podcasting Evangelist, iTunes U — September 2006 to January 2008
• Directed cross-functional, inter-departamental effort to train Faculty, staff and students.
• Organized customer focus sessions. Identified and recommended key customer needs for podcasting service.
• Defined usability and user experience guidelines for podcasting, including accessibility mandates.

2005 Hoffman Estates, IL. USA SIEMENS HEALTHCARE: NUCLEAR SYSTEMS ENGINEER.
Symbia, c.Cam and e.Cam Multi Modality Imaging Research — September 2005 to June 2006
• Redesigned USD$12.3M engineering research lab layout and usability guidelines for unprecedented yearly savings in efficiency opportunity, at least increasing productivity by 60% by reducing scheduling
conflicts 80% among other benefits.
• Developed IEEC testing and validation of Image Quality for new generation of detectors,
allowing system sales in the People’s Republic of China.
• Supervised and managed agreements between Siemens subcontractors for Electrocardiogram modules.

2005 Mundelein, IL. USA. Siemens Energy & Automation — Materials Engineer
• Led USD$3M monthly purchasing budget for lighting product line.

EDUCATION

2006-2008 Macomb, IL USA WESTERN ILLINOIS UNIVERSITY
• Master in Instructional Design. Interaction Design & Social Media. May 2008.
Excellence in Multicultural Leadership and Diversity, 18th Annual Affirmative Action Award. 2007

2007 Sydney, Australia UC BERKELEY: INTERNATIONAL COMMUNICATIONS
• IIE scholarship recipient for The Scholar Ship multi-country study abroad program.
Backed by UC Berkeley and accredited by Macquarie University, Australia.

2000-2005 Macomb, IL USA WESTERN ILLINOIS UNIVERSITY: B.S. PHYSICS
Erlangen, Germany • Internship Abroad (2003): Materials Research & Development at Siemens Healthcare.
Munich, Germany • Summer Abroad (2001): DAAD Scholar at Technische Universität München.

• Completed degree while working 20 hours per week as Distance Learning Teaching Assistant,
Database developer, Content Developer and Research Assistant.
• Executive Leadership: President, Vice President and PR Manager of 600+ member International Student Organization; Student Chair for Campus Quality of Life Strategic & Implementation Committee of WIU.

ADDITIONAL DATA

• Speaker: “Catch the next wave: International Education in an age of Social Media” at the Annual International Education Administrators Conference (AIEA) in Washington, D.C. February 2008.
• Seasoned coach and speaker for the College of Education and Human Services. Facilitated Race Relations & Cultural Identity lectures and multicultural leadership workshops across Law Enforcement, Education and Political Science majors now to over 400 students.
• Passionate for Social Justice and tech savvy Media Alchemist.
• Learn more about me on my online candidate profile website: www.mediaalchemy.org

1997-2000 Guadalajara, Mexico
Instituto Tecnologico y de Estudios Superiores de Monterrey.
• Entrepreneurship & Creativity Award: ITESM Entrepreneurship Fair: Best Product & Business plan.