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Creative Director
Melbourne, Australia
Jun 2014 - Present (9 years 11 months)
-Building client relationships
-Collaborating with Silverback Tech (shopify specialists) to provide visual styling solutions for their clients needs
-Liaising with client to ensure their needs are understood
-Booking creative talent in line with the client’s needs
-Styling lookbook and campaign in line with target demographic
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Head Stylist
Melbourne, Australia
Jun 2012 - Dec 2014 (2 years 6 months)
-Building client relationships
-Training of new staff and delivering feedback where required
-Instructional styling videos featured on brand’s website and youtube channel
-Hosting and organizing new collection launch nights, including runway planning and model selection
-Developing concepts for collection shoots, including styling and selecting creative team, examples form the most recent SS14/15 provided
-In store style consults tailored to each individual, including cross selling and up selling to meet weekly and monthly targets
-Organizing business to business joint ventures for increased client retention
-Up-selling the VIP Dizingof card to clients
-Organizing VIP exclusive sale events
-Business development of the brunswick st store, including store specific offers
-Giving feedback re popularity of garments, issues with fabric and other wear and tear
-Quality control of garments to ensure a high level is always maintained
-Adhering to money handling procedures
-Visual merchandising of the store
-Strategic merchandising to boost sales of certain items and to generate instore traffic
-Keeping abreast of current styles and trends through online research