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  • Alex Thusbass

    München, Germany

Designer of the world's first e-mountainbike, driving factor behind the success of Haibike. Awarded with 29 international design & innovation awards. Experienced in eBikes, eMobility, product design, brand development, strategy and establishing companies.

Work Samples

  • Product Design

  • eBike Concepts

Work History

// 2016 - 2017 CEO of Haibike Design Center Munich GmbH // 2015- 2017 design direcor & marketing lead Haibike // 2007 - 2015 founder & partner of Kucher&Thusbass, together with Lutz Kucher (www.kucherthusbass.de) // 2004-2007 senior designer at kiska design salzburg/ austria (www.kiskadesign.com) // 2001-2004 founder of atai design, design consultant // 2002 diploma industrial design (BA) // 1997 - 2001 university of applied sciences munich / germany industrial design // languages English (fluent), German (native) // Awards: 7x iF Awards, 4x red dot Awards, 1x German Design Award, 1x nominee for Designpreis der Bundesrepublik Deutschland, 7x Design & Innovation-Award, 5x Eurobike Awards, 1x eBike Of The Year Award, 1x Taipeh Cycle Award, 1x ISPO Award, 1x BrandNew Award ... // job experience working experience since 2001, founding companies, digital retail solutions // client list Agip, AKG, Bosch, Braun, Deutsche Post, Fischer Ski, Haibike, Winora, Hercules, JBL, KTM Motorbikes, OMV, Siemens Mobile, Sirona Medical, Siteco, Staetdler, Völkl Ski, Zeiss ... // special knowledge eBike / eMountainbike design & development brand development brand product design development strategy based design development design research // industries: eBike / ePerformance industry, consumer goods, audio industry, bicycle industry, // tools 3d: solidworks 2d: adobe photoshop, illustrator, indesign interactive: adobe flash, dreamweaver office: ms word, excell, powerpoint


University Of Applied Sciences Munich



iF Award, Red Dot Award, Nominee of the Designpreis der Bundesrepublik Deutschland, Plus X Award, BrandNew Award, Eurobike Award, DI Award ...