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antonio latto

Senior Industrial Designer — austin, TX

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Published:: Jan 20, 2013

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Philips Medical Systems Ultrasound HD3

Full Size (highres_width x highres_height)

Full Size (highres_width x highres_height)

Full Size (highres_width x highres_height)

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antonio latto Feb 01, 2013

It was the corporate standard for all Philips Medical systems. Generally the orange color was used to define primary usage modes for the system. The secondary and tertiary usage modes were defined by the other colors. Philips studied what would be appropriate for colors and what would be comforting to the patients as well as not reflecting a color onto the patient causing a misdiagnosis from the doctor. Doctors sometimes will use the color of the skin to help them determine what may be wrong with the patient and an overwhelming color reflecting onto the patient could be a problem. Obviously this system is not that large but as we designed for the larger Philips family of products we would carry this color way through out the product line.
Stephen Diebold Jan 30, 2013

I would normally never think of this color combination... but it just works. It adds a bit of natural warmth to all of these designs. Was this why you chose it?

Stephen Diebold Jan 30, 2013

I would normally never think of this color combination... but it just works. It adds a bit of natural warmth to all of these designs. Was this why you chose it?
antonio latto Feb 01, 2013

It was the corporate standard for all Philips Medical systems. Generally the orange color was used to define primary usage modes for the system. The secondary and tertiary usage modes were defined by the other colors. Philips studied what would be appropriate for colors and what would be comforting to the patients as well as not reflecting a color onto the patient causing a misdiagnosis from the doctor. Doctors sometimes will use the color of the skin to help them determine what may be wrong with the patient and an overwhelming color reflecting onto the patient could be a problem. Obviously this system is not that large but as we designed for the larger Philips family of products we would carry this color way through out the product line.

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