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  • antonio latto

    Senior Industrial Designer at Dell

    austin, TX

I am an Award winning Design Thinker that works with cross functional groups delivering human focused experiences. I have experience in collaboratively working with all disciplines at all stages of experience development including usability, interface design, ethnographers, marketing, engineering, and manufacturing to deliver well balanced winning experiences that are useful, usable, and desirable. I am an energetic and passionate designer striving to fulfill my design talents.

Work Samples

  • Dell Latitude

  • Dell XPS

  • Philips PET/CT

Work History

  • Senior Industrial Designer

    • Dell
    • Aug 2007 - Present (10 years 4 months)

    My primary responsibilities are within the Experience Design Group delivering tailored solutions for Latitude and XPS notebooks. I work with a cross functional group of individuals developing product solutions for a wide variety of Dell customers.
    Manage overseas design teams during the development and implementation phases.
    Deliver detailed specifications for core development teams to ensure accurate pricing, sourcing, and scheduling.
    Create high level presentations identifying business solutions for specific lines of business.
    Provide clear demonstrations of integrating product portfolios, platforms, and design languages.
    Manage and develop strong working relations with internal teams, vendors, suppliers, and global teams to implement quality product line solutions.
    Strategic Design Implementation, process and methodologies, project leader.
    Manage ambiguity and multi-task in a dynamic environment.
    Lead and execute product details, refinements, and product re-definitions within tight deadlines.
    Fluent in Rhino3D Modeling, Keyshot, Adobe CS5,MS Office, and hand drawing.

  • Senior Product Designer

    • Philips Design
    • Jun 2003 - Sep 2007 (4 years 3 months)

    I worked with a 500 plus global design team delivering holistic design thinking solutions representing the Philips Sense and Simplicity brand promise. Primary focus was working with Philips Medical Systems as a project leader and team member implementing the High Design process for the internal clients and a few external clients. I have been involved with multiple development products with the medical systems group for the global medical market. This includes working with the in house development teams and outside OEM development teams. The ranges of products are very broad in their use and context. The goal is to create a family of products that would have a life of 10 plus years that allowed medical providers to deliver quality health care while not intimidating patients with overly technical looking equipment.

  • Senior Product Designer

    • Intel
    • Sep 2000 - Jun 2003 (2 years 9 months)

    I worked with a project team that Designs the entire user experience with a complete view of the end user and their patterned use of technology. I lead a project team for the development and study of the Intel defined emerging markets, which includes China, India, Brazil, and Russia for the personal computer. The first main focus was the study for the dynamic Chinese market. Our team examined the relationship between product aesthetics and experiences. How these relationships are relevant to the Intel brand and the highlighted detail Design considerations that will define the genetic code of an Intel product experience. Intel does not make systems but will influence the industry to follow and innovate in the development of systems.
    A highlight during this period was to demonstrate design in everyday life for the management team and how design affected them directly. I conducted design field trips locally to various places in town and I also brought them to a local Architectural firm during a design review so they could see how other designers work and talk about design.

    I was the first designer hired in the Consumer product group responsible for Industrial Design and execution of all Intel branded consumer products. This included mp3 players, digital cameras, kbds, mice, and net appliances. I began a rigorous process for establishing a new, exciting, distinctive, and consistent Design language for the entire Intel consumer product line. I worked closely with an outside design agency to assist with this design development. I led the development inside the Intel walls working with management and the outside ODM’s to insure the products were executed to the highe standards. This process led the division to establish a newly formed "Design Center" in May of 2001. This allowed the entire user experience Design disciplines to be centrally located into one group which included all consumer products and the Intel Play brand to work together.

  • Product Designer

    • IBM
    • Oct 1996 - Aug 2000 (3 years 10 months)

    I worked with an international Design team that created and established the new IBM PC Design language. This language reached across all personal computers, accessories, monitors and keyboards. Elements of the language and details also can be seen in the Think Pad, and server line of products. This was a job that began as an internship which quickly led to position as a lead designer within the design team. I worked directly with Professor Richard Sapper, IBM's chief Industrial Design consultant, implementing Design concepts into IBM products.


  • North Carolina State University

    • Masters Industrial Design
    • 1993 - 1996
  • Clemson University

    • BS in Design Architecture
    • 1988 - 1992
  • Pratt Institute

    • architecture
    • 1987 - 1988



2010 Industry Forum, (iF) award for design excellence at Hannover for the Dell Latitude Z business notebook. 2010 Industry Forum, (iF) award for design excellence at Hannover for the Philips Ultrasound Pagewriter EKG Family. 2009 Industry Forum, (iF) GOLD award for design excellence at Hannover for the Dell Latitude Z business notebook. 2009...
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