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  • Abby Kelly

    Vice President of Operations at Options for College, Inc.

    Brooklyn, NY

Designer, writer, food fanatic and operations professional with degrees in design and business and 15+ years of experience in consumer product, graphic and web design as well as project and operations management.

Work Samples

  • Ed Tech

  • Products & Renderings

  • Sketches & Concepts

Work History

  • Vice President of Operations

    * Managed day to day operations, reporting directly to company President
    * Oversaw recruiting and hiring
    * Developed and led professional development sessions for staff members
    * Created and managed an in-house tutoing arm of the company
    * Used OFC's college admissions counseling curriculum to create online training programs for counselors and online courses for students and parents

  • Director of Operations

    • Options for College, Inc.
    • Apr 2012 - Jul 2013 (1 year 3 months)

    * Managed day to day company operations reporting directly to company President
    * Developed and oversaw systems in billing, P&L, sales, outreach, and client intake and management
    * Created (and enforced) OFC's first Operations Manual

  • Director of Projects

    • Options for College, Inc.
    • Dec 2010 - Apr 2012 (1 year 4 months)

    * Created and direct consulting and technology projects related to Entoview, the technology branch of Options for College, such as iPhone apps and online resources for educators
    * Supported counseling staff
    * Wrote a proposal that won OFC a 3-year contract with the NYC Department of Education and developed a specialized web resource for college counselors in the New York City public school system
    * Consulted with the American Museum of Natural History on recruiting and marketing efforts for a new degree program
    * Spoke at a Greenwich Village Chelsea Chamber of Commerce event as part of an expert panel on social media for business

  • Project Manager

    • Options for College, Inc.
    • Jan 2010 - Dec 2010 (11 months)

    * Scheduled families and clients
    * Designed web and print materials, updated and maintained www.optionsforcollege.com, and created a weekly e-newsletter
    * Edited and evaluated writing and student artwork

  • Web designer

    • *
    • Jun 2000 - Nov 2010 (10 years 5 months)

    * www.not-too-shabby.net (my personal site)
    * www.goodjoydesign.com
    * www.korestool.com
    * www.leslieroeder.com
    * www.takumitranslate.com
    * www.abbyvalentine.com
    * www.sweetactionskateclub.com
    * www.oodworking.com

  • Designer

    • RePlayGround
    • May 2009 - Oct 2010 (1 year 5 months)

    * Designed recycling-based products for ReMake It! product line
    * Assisted with photography, illustrations and instructions for craft book (ReMake It!, Sterling Publishing, March 2011)
    * Taught recycling craft projects in workshop and tabling environments (school events, Maker Faire NYC 2010, New York Hall of Science, Brooklyn Skillshare)
    * Updated website (www.replayground.com) and blog (replayground.blogspot.com) and helped create and maintain RePlayGround's social networking presences (Flickr, Facebook, Twitter)

  • Housewares designer

    • abby valentine
    • Mar 2006 - May 2010 (4 years 2 months)

    * Created a sole proprietorship for marketing handmade designs
    * Sold products online and in stores, from small/consignment orders to larger shipments (Artezn.com, Elsewares.com, Napastyle.com, among others)

  • Industrial designer and project manager

    • Out There Technologies
    • Jan 2001 - Apr 2009 (8 years 3 months)

    * Helped the company's founder turn his RC boat business into a design consultancy
    * Designed consumer products, furniture and toys
    * Designed 2D items (packaging, user's manuals, decals, websites, etc)
    * Managed projects from concept to production; created design briefs, project proposals and concept presentations for clients and technical drawings for manufacturers

  • Design engineer

    • CLO Mediaworks, LLC
    • Feb 2009 - Mar 2009 (1 month)

    * Worked with inventor to finalize concept into a workable product

  • Freelance housewares designer

    • YARD
    • Mar 2008 - Mar 2008

    * Created mood boards and product concepts based on client needs and market research
    * Provided fast turnaround of hand sketches and final 2D renderings

  • Web/projects volunteer

    • GreenHomeNYC
    • Dec 2003 - Dec 2007 (4 years)

    * Updated and edited the website, events calendar and "Ask an Expert" web feature
    * Wrote and designed print materials (educational and promotional brochures)
    * Helped lead the annual NYC Green Buildings Open House
    * Promoted and organized design contests for the tour brochure
    * Created information packets for new residents of a green apartment building

  • Freelance housewares designer

    • YARD
    • Jan 2007 - Jan 2007

    * Created mood boards and product concepts based on client needs and design specifications
    * Provided fast turnaround of hand sketches and final 2D and 3D renderings

  • Copyeditor/writer

    • Yougrowgirl.com
    • May 2005 - Aug 2005 (3 months)
  • Automotive department industrial design intern

    • Southco
    • Jun 2000 - Aug 2000 (2 months)

    Industrial design intern in automotive department of large latch and hardware company
    * Assisted the staff industrial designer in producing concept drawings and foam models
    * Created a series of line illustrations to be used in a U.S. Utility Patent application
    * Produced CAD models and engineering drawings in SDRC-Ideas


  • New York University

    • M.S. Management and Systems
    • 2014 - 2016

    This business program had a heavy emphasis on technology and coursework included classes like Foundations of Human Resources, Financial Management and Strategic Marketing as well as Project Management in the Information Age and Information Technology. I maintained a 3.97 GPA while working full time and my capstone project centered on LMS (Learning Management System) development and led to creating online training programs and courses for my then-employer, Options for College.

  • Pratt Institute

    • BID Industrial Design
    • 1998 - 2001

    Recipient of: -William Fogler Scholarship (Industrial Design departmental award) -Pratt Certificate of Excellence Award for Outstanding Merit in Industrial Design -Pratt Certificate of Excellence Award for Outstanding Service in Undergraduate Industrial Design While at Pratt, I held several work study jobs - first in the Schafler Fine Art Gallery and then in the Industrial Design department wood/metal shop. I also helped plan events for the Student Activities committee. I graduated with honors. After graduation, I took several continuing ed. courses: -Flash MX -Fashion construction -Graphic design print production

  • Bard College

    • fine arts, writing
    • 1996 - 1997



Ladies who Launch, Greenwich Village Chelsea Chamber of Commerce, GVCCC Women in Business Committee


* William Fogler Scholarship (Pratt), 2001 *Pratt Certificates of Excellence for Outstanding Merit and Service in Undergraduate Industrial Design, 2001 *First place: Pie Contest at Floyd's (floydny.com) celebrating Martha Stewart's release from prison, 2005 (Honey custard bee pie with almond bees and honeycomb-style top)