Homecenter Colombia - Nominated to the Lápiz de Acero Award 2011 (May 26th)
Developed at Y&R Bogotá
Our objective was to create a shopping experience for the Homecenter customer that demonstrates all of the extraordinary attributes and benefits of the new paint technology acquired by Sodimac - Corona for the preparation of fresh paint; this being the only one of its kind in Colombia. The idea developed from a paint factory concept. The periphery of the paint department is marked by colored tanks that resemble those used to store raw materials in a paint factory. The tanks are connected to tubes that reach the mixer machine, simulating the paint production process and grabbing the immediate attention of the consumer.
