Coroflot

Resume

Benjamin Farber
718.872.8392 · benjamin.farber@gmail.com

Profile
Senior Graphic Designer with experience developing visual identity, branded marketing communications and corporate identity. I have over twelve years of experience within integrated design studios and brand consultancies.

Full Time Experience
02/10 – present
BNY Mellon (Bank of New York Mellon) · New York, NY · Sr. Graphic Designer
Implement and maintain branded print marketing initiative for numerous business lines at this leading global financial services company. Liaise with Senior VP of Marketing to coordinate departmental workflow with Marketing Managers. Establish direct rapport with clients on numerous cross-disciplinary projects.

10/09 – 02/10
MJHS (Metropolitan Jewish Health System) · Brooklyn, NY · Sr. Graphic Designer
Worked as a member of the internal marketing team. Developed collateral and interpreted the brand standards.
· Designed, developed and produced two member magazines with a circulation of 50,000.
· Created internal communications and external marketing for the MJHS Foundation.
· Contributed to marketing initiatives for Elderplan, for Medicare recipients in New York.
· Developed client and vendor relationships

12/03 – 12/05
Hunter Douglas Contract · Upper Saddle River, NJ · Graphic Designer
Lead designer in an internal marketing team, for a division of Hunter Douglas. Interpreted business objectives into cohesive marketing.
· Designed strategic marketing campaigns which reinforced the brand in print and online.
· Redeveloped a 100 page marketing and sales binder; resulting in 25% growth in sales.
· Integrated marketing campaigns with a new web sites that reinforced the brands values.

08/01 – 03/02
Euro/RSCG Magnet · New York, NY · Graphic Designer
Delivered on numerous brand identity projects, worked both independently and within larger PR teams. Utilized concept development and design skills on several retail brands. Clients included: Nikon and Jet Blue.
· Contributed conceptual focus group graphics, which won a highly competitive Nike account.
· Developed sponsorship and marketing opportunities for GNC at the Salt Lake City Olympics.


Consulting Experience
Wolff Olins · New York, NY · Production Designer 07/08 – 09/08
Designed an array of internal and external business development projects; including print collateral, case studies, presentation boards, and retouching photography. Clients included: Pitney Bowes, WaMu, Target, Project RED and Living Proof.

Morgan Stanley, Inc. · New York, NY · Graphic Designer 08/07 – 05/08
Conceptualized and developed renderings for a memorial exhibit. I also translated brand standards into diverse internal and public facing marketing collateral. Collaborated with creative and management teams.

The Wall Street Journal · New York, NY · Graphic Designer 06/07 – 08/07
Designed and developed marketing collateral and print advertisements as well as corporate identity and sales presentations for the marketing and advertising sales division of WSJ. Worked independently and with creative teams.

Gruzen & Samton Architects, LLP · New York, NY · Graphic Designer 01/07 – 05/07
Interpreted sketches and renderings from architects and developed presentations for RFP's and bid submissions; seen by developers and stakeholders. Supervised graphics department. Worked independently and assisted with new business development.
· Liberty National Luxury Residences ­ Presentation graphics, Power Point
· 50 West Street ­ Presentation graphics

Panasonic North America · Secaucus, NJ · Production Designer 12/05 – 07/06
Resolved print and production issues, developed marketing materials and implemented branding within an extremely busy internal production and design department. Coordinated projects and managed on time production.


Education
Rhode Island School of Design · Providence, RI · Received a BFA 08/91 – 06/95
Studies focused on Graphic Design course work including: Exhibit Design, Typography, Color Theory, Visual Language, Design History.