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Professor
Madrid, Spain
Aug 2012 - Present (11 years 10 months)
Head to head professor: Lead, guide and correct all student work submitted to D&AD and The One Show
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Freelance Creative Director, Art Director & Graphic Designer
Friburgo, Switzerland
Sep 2011 - Present (12 years 8 months)
Branding and Advertising services
Spanish clients: Ferrovial, Fain Ascensores, DJ José Padilla, Molaría, La Casa del Abuelo, La Viña del Abuelo, Darwinex, Molaría, La Taberna del Chato, Blackbook Villas.
EEUU clients: McCooe & Associates
Swiss clients: École Suisse de Ski et Snowboard Les Paccots, Torrex, Sport'Yves.
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Art Director Program Manager & Professor
Madrid, Spain
Jun 2008 - Aug 2012 (4 years 2 months)
I was responsible for the entire Art Direction Program at the Miami Ad School Madrid, one of the most prestigious advertising schools in the world, allowing me led groups of people to reach strong concepts with a powerful artistic direction. At the same time I also taught:
-Visual Impact: Introduced students to a variety of creative problem-solving processes, which allowed them to produce and execute visually impactfull and memorable work.
-Ad Concepts: Taught students to think more creatively; produce art direction with more visual impact, explore experimental and artistic techniques of execution, and put the "art” back in art direction.
-Innovative use of Media: The definition of “advertising” has changed. The old model is fading in effectiveness and popularity. We are entering the realm of advertising media as branded entertainment.
-Ideas First. Immediate skills in advertising concepts; students should demonstrate full presentation comps with a high level of creativity.
-Experimental Typography. Building exercises fonts and font objects and handwritten exercises, using varied methods, such as painting, collage, photography, and of course lots of imagination.
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Founder Partner & Creative Director
Madrid, Spain
Jan 2007 - Sep 2011 (4 years 8 months)
In 2007, I founded my own design and communication agency, Molaría, and for more than 4 years, positioned it as one small, independent company of reference in the sector of graphic design and advertising in Spain. We dedicated to provide creative or design services to direct clients & ad agencies. I co-managed a team of 8 people specialists creating all kind of branding and advertising projects in diverse media for: Red Cross, Ferrovial, Nestea, Asisa, Localia, Ideon Financial Services, Madrid Emprende, Elite Marbella, JV por Jorge Vázquez, Blackbook Villas, Salvador Ferrandis & Partners, Fabricantes de Piropos, María Lladó, Altafilms, Spanish Creative Club, Saatchi & Saatchi, Zapping M&C Saatchi, McCann Ericksson, Libre, Altavia, Lola (Lowe Latina)
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Senior Art Director
Madrid, Spain
2005 - 2007 (2 years)
Art Director responsible of Red Bull communication for Italy, Spain & Portugal. Also I worked creating some campaings for Coronita, Casa & Jardin and CJ2.
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Senior Art Director
Madrid, Spain
2003 - 2005 (2 years)
Art Director responsible of McDonald's communication in Spain. Sometimes I worked for Michelin, Playstation or Santa Teresa Rum
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Art Director
Cathedral
Madrid, Spain
2001 - 2003 (2 years)
Clients: Reuters, Maggi, Prisa.com, Fotoprix, Coca-Cola, Walt Disney Buenavista International, UNO-e, Red Cross.
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Junior Art Director
Madrid, Spain
1999 - 2001 (2 years)
Clients: BMW, Ono, Ikea, ING Direct, Dro East West, Adidas.
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Art Worker & Graphic Designer
Casadevall Pedreño & PRG
Madrid, Spain
1997 - 1999 (2 years)
Clients: El País, El País de las Tentaciones, Cadena Ser, Los 40 Principales, Canal +, Canal Satélite Digital, Airtel, Carbonell, Ducados, El Corte Inglés
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Art Worker & Graphic Designer
Madrid, Spain
1996 - 1997 (1 year)