As a multi-disciplinary designer, my experiences cover product design, furniture design, web design, interactive design, installation design, animation, exhibition design, graphic design and illustration. I focus on combining creative technologies with products to evoke different physical and virtual experiences, while always keeping my eyes on innovation and practical business solutions. If we don’t value user experience, we can’t find smart solutions. My design philosophy is based on user experience and marketing, and then designing the products that match target group’s demands and needs. Meanwhile, when we are designing something, we should start asking more “why”s and stop asking “what”s. Why would people want to purchase our product. Why is it necessary to build a product for this particular market landscape? Simply, it isn’t possible to derive a good design solution without understanding the experiences of the people you are designing for. You need to become immersed in the experiences of your users. Do what they do. Live where they live. Become sensitive to their needs and pain points. And then the product will have a longer life cycle. It will benefit manufacturing, users and the entire environment. If I am to be given this opportunity, I am determined to learn more about manufacturing and the design processes.

Work Samples

  • Homage - contemporary Chinese furniture

  • Units Furniture

  • COMBIANDO - space saving furniture system

Work History

  • Designer / Project Manager

    • Adornus Cabinetry
    • Jul 2013 - Present (1 year 5 months)
  • Designer & Founder

    • Units Furniture
    • Sep 2012 - Present (2 years 3 months)

    Units Furniture is a new mass customization system to allow customers to customize their unique one-off multifunctional furniture for their limited living space. Saving space, modularity and multifunction have become the dominant features in Units Furniture. Units Furniture is a well-considered solution, ergonomically sound and fully resolved in its form and function. Manufacturing process, materials and finishes will be determined and specified and be especially mindful of how Units Furniture’s pieces are assembled. This website is an online buyer-centric platform to assist in explaining Units Furniture’s products and our new mass customization furniture system. This website relates to design and fabrication, as well as assembly and distribution.

  • Freelance

    • Flechada
    • Dec 2012 - Apr 2013 (4 months)

    Graphic design freelance.

  • Research internship

    • Nokia
    • Jun 2012 - Aug 2012 (2 months)

    Beijing Design week, social network system design

  • Workshop

    • École nationale supérieure des Arts Décoratifs
    • Feb 2012 - Feb 2012

    Technical scarf design workshop — Utilized Arduino and LED lighting to create an emotional and fashionable experience.

  • internship

    • Shenzhen Kingsun Enterprises co.Ltd
    • Mar 2011 - Jul 2011 (4 months)

    LED design internship

  • Workshop

    • Fotile
    • Apr 2011 - May 2011 (1 month)

    2020 kitchen design concept

  • independent designer

    • iSaloni
    • Nov 2009 - Apr 2010 (5 months)

    Exhibit contemporary Chinese furniture concept “Jie” in ISALONI

  • Designer

    • Politecnico di Milano
    • Nov 2009 - Apr 2010 (5 months)

    Chinese furniture design exhibition

  • Workshop

    • TU Delft
    • Oct 2009 - Oct 2009

    Designed a transportation system and service system for TuDelft University of Technology
    2nd prize - LeNZ award

  • Workshop

    • National Cheng Kung University
    • Jun 2009 - Jul 2009 (1 month)

    Transportation system design for Taipei — Developed innovative for solutions for short distance commutes.

  • Workshop

    • Fujitsu
    • Apr 2009 - May 2009 (1 month)

    Chinese supermarkets research and service design — Evaluated customer behavior to improve user experience.
    Best concept award

  • Workshop

    • Hewlett-Packard
    • Mar 2009 - Apr 2009 (1 month)

    All-in-one printer concept design — Developed innovative portable approach to multifunctional electronics.
    Best concept award

Education

  • Parsons School of Design

    • MFA Design and Technology
    • 2011 - 2013
  • Tsinghua University

    • BA industrial design
    • 2006 - 2010

Specialties

Awards

LeNZ award 2nd prize 2010 Milano ISALONI 2010 Best Graduation Design of Academy of Art & Design of Tsinghua University 2010 ‘’Designer of the week’’by Monkee design March 27, 2010 ‘’COROFLOT FEATURE WORKS’’ Mar. 18, 2010

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