Broderick(Musen) Lam(Lin)

New York, NY

About

As a multi-disciplinary designer, my experiences cover product design, furniture design, web design, interactive design, installation design, animation, exhibition design, graphic design and illustration. I focus on combining creative technologies with products to evoke different physical and virtual experiences, while always keeping my eyes on innovation and practical business solutions.

As a product design and interactive design student, I am comfortable with materials, design research, sketching, 3D modeling, programming and interface design. I am also proficient at product design sketching. My mind is open to any media or platform. Furthermore, I have knowledge about varies ways of prototyping and mock-ups. In terms of software, I am familiar with Rhino, Solidworks, Keyshot, Processing,Arduino and openFrameworks.

If we don’t value user experience, we can’t find smart solutions. My design philosophy is based on user experience and marketing, and then designing the products that match target group’s demands and needs. Meanwhile, when we are designing something, we should start asking more “why”s and stop asking “what”s. Why would people want to purchase our product. Why is it necessary to build a product for this particular market landscape? Simply, it isn’t possible to derive a good design solution without understanding the experiences of the people you are designing for. You need to become immersed in the experiences of your users. Do what they do. Live where they live. Become sensitive to their needs and pain points. And then the product will have a longer life cycle. It will benefit manufacturing, users and the entire environment. If I am to be given this opportunity, I am determined to learn more about manufacturing and the design processes.

Experience:
6 years
Education:
Parsons The New School for Design
Academy of Art & Design of Tsinghua University
Awards:
LeNZ award 2nd prize 2010
Milano ISALONI 2010
Best Graduation Design of Academy of Art & Design of Tsinghua University 2010
‘’Designer of the week’’by Monkee design March 27, 2010
‘’COROFLOT FEATURE WORKS’’ Mar. 18, 2010

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Resumé

==================== Experience =========================
HP china — 3/2/2009 - 4/2009
All-in-one printer concept design — Developed innovative portable approach to multifunctional electronics.
Best concept award
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Fujitsu Japan — 4/13/2009 - 5/2009
Chinese supermarkets research and service design — Evaluated customer behavior to improve user experience.
Best concept award
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National Cheng kung university taiwan — 6/29/2009 - 7/2009
Transportation system design for Taipei — Developed innovative for solutions for short distance commutes.
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Lens europe / Politecnico di milano, beijing, china — 10/26/2009
Designed a transportation system and service system for TuDelft University of Technology
2nd prize - LeNZ award
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École nationale supérieure des Arts Décoratifs, Paris, France — 2/2012
Technical scarf design workshop — Utilized Arduino and LED lighting to create an emotional and fashionable experience.

===================== INTERNSHIP & FREELANCE ========================
Kingsun — 3/2011 - 7/2011
LED design internship
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Nokia research center — 6/2012 - 8/2012
Research internship
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Flechada — 12/2012 -
Graphic design freelance


============================ EXHIBITION ==========================
Salone internazionale di mobile, milan, italy — 11/2009 - 4/13/2010
Exhibited my furniture “Jie” in ISALONI & Politecnico di Milano
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The first exhibition of outstanding works by 2010 graduates from key art institutions of higher education in china — 12/1/2010 - 12/31/2010
Exhibited my degree project - VENTURE fishing equipment design

============================== Skills ==============================
Strong sketching skills, building prototype skills
PROGRAMMING // Processing, Arduino, OpenFrameworks, html5, CSS, php, MongoDB
3D & RENDERING // Rhino, Solidworks, SketchUp, KeyShot
GRAPHIC // Photoshop, Illustrator, InDesign
PC & MAC

============================ Languages ==============================
English, Chinese



Projects by Broderick(Musen) Lam(Lin)