Explorer of possibilities. Design is not only the manifestation of a physical object but a way of thinking. Brook is an entrepreneurial industrial designer with over 10 years of professional design and branding experience. Continually forging new grounds with his entrepreneurial spirit he looks for new and different design approaches to problems. Concept orientated and working mainly in automotive, footwear, product design and branding, he has worked on projects for many Fortune 500 companies including: Audi, Adobe, Frog Design, Nike, Fila, Herman Miller, BMW, Adidas, Hasbro/ Transformers, General Motors/ Chevrolet, Hewlett Packard, Mattel/ Hot Wheels, VW, Victorianox/ Swiss Army, Phat Farm, Microsoft, Toshiba, Panasonic, Decathlon and more. Brook currently helps run Middlecott with his partner Judith. Together along with their team of highly talented partners they create award winning brands and designs from their Downtown Detroit studio. Brook is also the founder of the Middlecott Sketchbattle Experiment event where 'the best sketch wins'. www.middlecott.com Working and living in the US and Europe, Brook has gained valuable international design experience from countries; Italy, Germany, United Kingdom, Austria as well as in China and India. Graduating in 2000 from UKs' Coventry University Transportation Design course, he created a sound foundation from which he has built his design career. More recently Brook has completed grad school from the CCS (College fro Creative Studies) MFA Transport Design program at the top of his class. As well as being named on several US patents as the inventor he has been featured in a number of periodicals and won several design awards. Brook has been featured in a number of books, magazines and websites such as Time Magazine, Wired, Edge, MG World, Maxim Fashion, CARR, Car Design News, Car Body Design, Core 77, Jalopnik, Lurning Curves and more. Brooks specialties are rooted in sketching and rendering concepts: art direction, vehicle design, consumer electronics, footwear design, product design, sketching, illustration, concept design, branding, soft goods design. Adobe Illustrator, Photoshop, In-Design , Rhino3D, basic Alias Automotive, Alias Sketch, Alias Sketchbook Pro, Hypershot, Bunkspeed . Brook also has experience with product development in China, Europe, India and the USA.

Work Samples

  • Desktop Speaker System Industrial Design

  • Car Design and Art Concept

  • Shelby Cobra re-design Commission

Work History

Transport Design 2013: Dino’s Customs and Hot Rods: We designed entirely a concept car exterior and interior being built for for 2014 SEMA. 2012: Founded Middlecott Sketchbattle Experiment: an automotive sketching competition for NAIAS. 2012: Pixel Bullies, Formula Force: designed the video game concept and vehicles - release date 2013. 2011: College for Creative Studies (CCS): resposible as a Teaching Assistant for a 10 day VisCom design workshop in Pune, India. 2010: VW Polo 444 limited edition of only 100 cars, I designed the interior together with a matching pair of sneakers from concept to production as a freelance project. 2007: HUMVEE replacement initiative called TAC-V, a design commission to evolve the vehicle styling that went to a working and tested full-size prototype. 2005: Sony Entertainment, designed a range of vehicles for Playstation 3 launch game Motorstorm as one of many comissioned projects for this client. 2002: Design A Storz, Zell Am Zee, Austria, 6 month internship designing a kinder seat for BMW and an advanced soccar research design study for Adidas. Footwear Design 2004 - present: freelance shoe design for Adidas, Kappa, New Balance, Lugz NY, Marvel Comics, Phat Farm, Vision Street Wear, independently designed seasonal footwear ranges for production. 2003 -04: Puma AG, Munich, Germany, one year temporary contract designing ranges of running shoes. 2001 - 03: Fila SpA, Montebelluna,Italy, designing advanced footwear concepts with teams (London/ Italy) Industrial Design 2004 - 2009: Astro Studios, San Francisco, CA, hired to add horspower to the industrial design team and create high-end consumer electronics concepts and designs for Fortune 500 clients. 2006 – 2008: California College for Art (CCA), San Francisco, CA: part-time VisCom instructor 2004 - present: Middlecott Design, Detroit, successfully completed projects for Mattel/ Hot Wheels, Frog Design, Swiss Army/ Victorianox, Targus and Pentagram Design. Projects includued consumer elecronics, shoes, bags and transportation solutions. Skills Design: design management, art direction, sketching, storyboards, illustration, graphics, concept orientated and conceptual mood boards, experience in China and Europe and working with prototypes, fabricators and manufacturing. Technically highly proficient in: Adobe; Photoshop, Illustrator, In-Design, Acrobat Pro. Alias; Sketchbook Pro, Alias Sketch, Rhino 3D, Bunkspeed, Hypershot. Basic Knowledge: Alias Automotive, Microsoft: Excel, Power Point, Word Design Awards and Publications 2013: Named as United States US Patent No: D620,095 2012: Featured work in book; Learning Curves, Design Sketch Skills by Klara Sjolen and Allan Macdonald 2011: Winner in GM and CDN Interactive Design Competition, interiors phase and exterior phase. 2011: Learning Curves, KEEOS Design Books AB, designs and sketches published 2010: 3D Automotive Modeling, by Andrew Gahen, featured 2x complete designs in two chapters published 2009: I Like My Style, Issue #2, commissioned for a range of fashion-based vehicle illustrations, published 2004-08: 3 patents in my name; US Patent No: D620095, US Patent No: D576245, US Patent Application No: 2008/0034,636 2007: Car Design News and Edge Magazine: featured design process for Sony Wntertainment, Motorstorm vehicles 2006: Time Magazine, July 17, p.44: Herman Miller concept for Astro Studios published 2005: Wired Magazine, Nov. p49: New York Taxi Trust, designs for Pentagram Design published 2005: Creative Review, August p49: New York Taxi Trust, designs for Pentagram Design published 2003: MG World Magazine, MGB re-design contest, finalist 2003: Michelin Design Challenge, work on display at 2004 NAISIS 2001: Peugeot Design Contest, finalist

Education

  • Transport Design: College for Creative Studies

    • MFA
    • 2012
  • Coventry University

    • BA honors Transportation Design
    • 1996 - 2000

Specialties

Affiliations

IDSA, UKDC

Awards

General Motors and Car Design News Interactive Design Competition award winner over 3 U.S. Patents CARDESIGNNEWS.COM: 06/07 : MotorStorm EDGE UK: 11/06, MotorStorm TIME: 07/06, p.44, Herman Miller WIRED: 11/05, Pentagram Des CREATIVE REVIEW: 08/05, Pentagram Des Michelin Design Challenge: 2003, finalist displayed work at NAIAS Peugeot Design Contest: '01, finalist

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