This project was featured by KeyShot and received Field & Stream's 2014 "Best of The Best" award.

http://keyshot.com/zebco-brands
This project was featured by KeyShot and received Field & Stream's 2014 "Best of The Best" award.

http://keyshot.com/zebco-brands
Zebco 33 Spincast Reel
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To maintain Zebco's trademark reel design, many of the elements of the new "33" were inspired by older generations of Zebco reels.
Zebco 33 Spincast Reel
Zebco 33 Spincast Reel Seat & Grip
CABO Saltwater Reel
Van-Staal - Presented at ICAST 2010 in Las Vegas and now sold globally.

All machined aluminum reel design with bead-blasted gray hard anodize finish.

This product is designed for the elite in avid saltwater markets and has a design that evokes nostalgia.
Quantum Reel - Designed for retailers BassPro, Cabela's, Walmart, Dick's Sporting Goods and Academy.
202 Spincast Reel - 2009 Youth and Recreational user product.

During the development of this project, I collaborated with manufacturing and operations to execute new packaging designs that contained 70% less PVC while helping reduce cost in materials and shipping by 30%.
EXO CONCEPT - ProE model
Packaging Optimization

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