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Creative Director / Graphic Design Specialist / Photographer...
I am currently a Creative Director / Graphic Design Specialist / Photographer residing in Waynesville, NC. It's about hard work in a team effort to give clients a substantial ROI. For the past 25 years, my job has been to understand and meet the needs of my personal clientele, company product development leads and corporate marketing department chiefs in a way that not only meets/exceeds their brand identity needs, but to do it in a way that generates the biggest ROI that we can produce. That, is the bottom line. Below are testimonials from current/past clients that showcase my abilities and work ethic: "As an agency owner, nothing gets your attention better than having your #1 client rave about one of your employees. Craig Burgwardt has drawn rave reviews for his graphics from all of our clients time and time again. Even better: He's a breeze to work with and a bottomless well of innovative ideas. "My advice: If you get the chance to hire Craig, jump at it!" Clayton Makepeace, President and Founder, The Total Package, Clyde, NC ‚ on Craig as Art Director / Illustrator ______________________________________________________________ Craig, We couldn't have made it any easier could we? It's nice to get you work and with this shining example of a well-oiled art studio that you run, I can see this happening more in the future...Again, thanks for the quick turn around ... very much appreciated. S. Chaney, Clothing Art Director, Cabela's, Sidney, NE ‚ on B&W Pencil Parka Illustration quick turnaround time ____________________________________________________________ Craig, I love it!!!! I had no doubt it would be a fine work of art but it is awesome to look at on the wall. Thank you for all you have done. I will definitely pass on your name to new schools that are looking for artists. The kids love it also!! School spirit just got a boost! We had Back to School night last night and people all around were impressed! If you ever need an endorsement from a happy customer just call. Thanks again. S. Soule, Silver Creek High School Booster Club, Longmont, CO ‚ completion of "Raptors" mascot gymnasium mural __________________________________________________________ Craig, This looks so very cool ! You are one talented person. I can't even begin to tell you how much you help me. Thanks so much. It's the man behind the machine that makes the serger great! And your professionalism is up and beyond the call of duty. Thanks for all you do for us! You're the best. Just wanted you to know how grateful and lucky we are to have such an honest and hard working man on our side. Thanks. B. Smith, President, Sherwood Archery, Inc., Bellevue, NE ____________________________________________________________ Craig, Thank you for all your effort and going the extra mile to get this done on time. It's a real joy to work with clients like yourself that "do what you say". I look forward to working with you again in the future! M. Swanson, Account Executive, North American Hunter Magazine ___________________________________________________________ The images contained within are protected by copyright law with regards to the respective owner(s). ©2013 Craig T. Burgwardt. None of the images contained within may be reproduced, transmitted or published without the prior written consent of the publisher.
Portrait of a Lady
Provided comprehensive marketing and advertising materials for various clients, including Cabela’s, Segway of Northern Colorado, Town of Estes Park, Sherwood Archery, WildTV, Estes Park Medical Center and Rocky Mountain Chocolate Factory.
Retained (2001-2003), and freelanced for, Cabela's (1999 - 2007) to develop branding strategies for new advertising campaign, championing concepts to senior level staff thereby contributing to successful "Just Being There" national ad campaign resulting in double-digit revenue growth. Credited for "raising the bar" and taking the company to the next level.
Directed the concept, development and design, of a multi-media marketing campaign for the Estes Park Brewery. Designed labels and integrated advertising and branding concepts throughout retail store, POS, restaurant, beverage carriers, T-shirts and multi-media promotional campaigns, which directly increased revenues by over 36%.
Directed the concept, design, and development of a multi-media start-up marketing campaign for Segway of Northern Colorado. Integrated Website, store design, and promotional campaigns, thereby helping increase their dealer network by 21%, and sales growth by over 50% since 2002.
Brought on board to creatively manage twelve graphic designers, in three countries, and to assist in the creation of arts for a variety of embroidery purposes. My mentoring of the design staff, combined with the implementation of unique design ideas and quickly-designed arts helped increase revenues by 12% per year, over a three year period, resulting in production of 77 million + emblems per year, and a $17 million dollar per year company. Customers included Boy Scouts of America, Girl Scouts, U. S. Military, Department of Homeland Security, TIOH and VF just to name a few.
Hired in 2008 by Master Copywriter/Marketer Clayton Makepeace to restructure and implement all in-house and client-based direct response graphics support systems including re-branding of The Total Package marketing products. Responsible for creating smooth, concise workflow throughout, which was organized to fit the marketing needs of our financial and health industry clients including Weiss Group, Inc. and 1-800-HEALTHY. Direct results were measured in the tens of millions of dollars.
Responsible for interacting, educating and selling consumers on the importance of sponsorship for a NASCAR Sprint Cup race team. Our goal was to secure the soon-to-be-available Anheuser-Busch sponsorship opportunity. Worked in conjunction with P&G, Kingsford, Bush's Baked Beans, Jeld-Wen Windows, Au Vineyards, Zaxby's, Little Debbie and KC Masterpiece to help secure sponsorship funds exceeding $25M.
• Managed production team in workflow and execution of multiple advertising pieces per week, consistently meeting publication advertising deadlines. Provided new and creative solutions to publication advertising concept/design which generated increased ad-based sales figures in an extremely competitive market.
• Instrumental in helping increase profit margins for North America's largest direct marketer, and leading specialty retailer, by personally designing five private label camo clothing designs, thereby creating new catalog/retail price points which reduced company expenditures and contributed to 2005 overall revenues of $1.8 Billion.
• Retained to lead external creative resources in the design and development of the Cabela’s CLUB RewardsTM program for outdoor retailer, thereby streamlining operations within tight schedules to meet multiple magazine and promotional deadlines. Cabela's reported a 39% rise in 2007, Q2 Net Profit.