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  • Dani Mc Ferran

    Founder / Creative Director

    Belfast, United Kingdom

E: dani@doneanddusteddesign.com M: +44 (0)77 9515 4760 T: +44 (0)28 9514 0238 I’m grateful to be enjoying a strong career in the international design community for some 14 years; currently Founder and Creative Director of Done and Dusted Design, Belfast, NI. We relocated to Manhattan, NYC - a temporary move to work closely with some of our USA clients whilst completing a series of lectures in the prestigious St Josephs University, Philadelphia in innovative food marketing, branding and packaging design. After this, we enjoyed a short stint in Dubai, UAE and more recently Copenhagen, Denmark. My abilities and interests in the wide spectrum of design have taken me to many more creative places than solely graphics – I’ve designed mobile phones for LG Electronics in Dublin, Ireland; designed and manufactured lighting products for GE Plastics in Cleveland, OH; concepted wearable technology in a joint project with Compaq and Levi in Savannah, GA; developed new ceramics for the iconic Irish pottery legend Belleek Living, Ireland; have been design and brand manager at the 5th largest law firm in the world, Allen & Overy in Shoreditch, London, UK where I managed a team of 13 designers across London and Belfast; art directed photoshoots; created provocative copy in advertising for Fortune 500 companies; lectured in St Josephs University, PA and the University of Ulster, Belfast, NI; and even presented a series of global video conferences on the importance, relevance and impact of great strategic design for sustained business success in a volatile marketplace. Everything you see in my portfolio I have created myself - the logo designs, all of the graphics, the copy writing, the set builds, the art direction and model selection, the paper stock choice, all artworking etc - you get the picture! If you have any questions or are interested in learning any further information about any of the projects you see, please drop me a line - I'd be happy to help. I work within my D&DD studio and also with other companies as a consultant, as a step-in advisor to other design companies' clients and also as a coach in presenting - I was one of three women who set up the very first Belfast TEDX talk, which you can view here: http://www.tedxbelfastwomen.com/team-2/ I believe in being honest and personal; creating a strong relationship with each client and following that through with solid design and marketing skills that best demonstrate how their business can truly prosper. We have a saying in the studio - we don't pull punches. We may challenge you because we care as much as you do about your results. That's what real team work means and is guaranteed for success. When it feels like our own business, we care for the success as much as you do. I have headed up creative teams, some spanning several countries, where I work hard to inspire and encourage forward-thinking design and respect for each person’s role in a project. I work well alone with 1:1 clients and also within a team environment as a catalyst for creative thought.

Work Samples

  • Acadian

  • Good Mood Food!

  • Beauty Adourned

Work History

EMPLOYMENT EXPERIENCE November 2015 - Temporary relocation to Dubai - D&DD UAE clients March 2015 - Relocation to NYC - D&DD USA clients March 2015 - Part Time Lecturer at St Joseph's University; Philadelphia, USA Guest lecturer on Design, Food Marketing, Food Packaging Design, Sales & Brand Strategy. September 2012 - Present - Done and Dusted Design, Belfast, London, NYC, Dubai Founder & Creative Director of design studio Done and Dusted Design specialising in branding, design strategy, graphic design, art direction and copy writing. I started D&DD out of a desire to better service clients who I felt were not getting independent and committed design service and a high quality of output in an increasingly competitive market with huge studio fees. I drew together a core collective of designers, coders, artworkers and copy writers who, under my direction, offer a structured, independent and collaborative design service across many platforms. September 2012 - Present - Part Time Lecturer at University of Ulster, Belfast, UK Guest lecturer on branding and design communication. I host sessions with second and final year students about design strategy, portfolio review sessions, interview technique and design inspiration. I work with other UU lecturers within the Design Department on graphic design projects and events. July 2010 - August 2012 - Allen & Overy; Belfast & London, UK Design Manager for a 24hr/5 days a week team of Junior, Middleweight and Senior Designers for branding design within A&O, the 5th largest law firm in the world. The team comprised 13 designers across Belfast and London, requiring me to manage my team between these two venues. My personal work also involved designing literature of major legal significance within the firm (sometimes for deals worth over £3bn), but also in the delivery of all branded literature and collateral to local and world media, and to prospective clients. My time was split between Belfast and London, and giving presentations/direction to our other offices around the world via online conferences. April 2003 - July 2010 - Triplicate Design; Belfast NI. Senior Graphic and 3D Designer at one of Ireland's top three design agencies. This involved everything from creating briefs with clients, giving presentations, managing budgets all alongside of designing all aspects of each project. This included all print work coupled with conceptual and developed product design and 3D visuals, app design, web design, packaging, literature, restaurant and retail interiors and photoshoots. I managed a team of Junior and Midweight designers, artworkers and 3D concept workers as well as recruiting student designers for placements. August 2002 - April 2003 - Walker Communications; Holywood, UK Midweight Designer involved in print, webdesign, advertising and 3D modelling. January - May 2001 - General Electric; Cleveland, Ohio, USA. Junior designer designing concept lighting. September - December 2000 - Compaq Computers (now HP) & Levi Strauss; Savannah, GA, USA. Junior designer designing concept wearable technology. June - August 2000 - LG Electronics; Dublin, RoI. Junior Designer designing concept mobile phones. January - February 2000 - James Leckey Design; Belfast, UK Junior Designer designing support furniture for children with special needs. March 1997 - Newsletter; Belfast, UK Junior Designer creating print layouts and paste ups in one of NI's leading newspapers. PUBLIC SPEAKING Share6: Creating a Brand with Integrity - Blick Studios, Belfast NI January 2016 Motivational design-focused presentation and discussion on creating a brand with integrity. SOFTWARE EXPERIENCE CS, esp InDesign, Illustrator, Photoshop Quark, Freehand Dreamweaver CSS 3D Studio Max References Justin Magee Lecturer University of Ulster N.I. U.K. Email: jdm.magee@ulst.ac.uk Robert (Bob) Fee Professor Savannah College for Art and Design Savannah, Georgia, USA Email: Feedesign@aol.com Randy Bartlett Professor Auburn University Alabama, USA Email: bartlrn@groupwise1.duc.auburn.edu

Education

  • University of Ulster

    • 1:1 Graphic, Product and Interactive Design
    • 1999 - 2002

    Received a First (1:1) along with the Dean's Award for outstanding talent, and a distinction Diploma of Area Studies for my work in Savannah College of Art and Design (SCAD) and Auburn University.

  • Savannah College of Art and Design

    • 1:1 Graphic, Product & User Interface Design
    • 2000 - 2001
  • Auburn University

    • 1:1 Product (Industrial) Design
    • 2000 - 2001

Specialties

Affiliations

IDSA member IDI member Typographic Circle member

Awards

Accreditation Received the University of Ulster's Dean’s Award for Outstanding Achievement. Awarded a First Class Honours Degree along with distinction in DAS. Exhibited work at the Industrial Designer’s Society of America, Georgia, 2002. Awarded Prize at Auburn university for Design Excellence 2001.

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