Design/Art fashion industry professional with a track record of working with top brands such as, Salvage, Kill City, Lip Service, ISORA, UNIF, Comune, Arbor, Monarchy, Vanglory, Viper Black, Radio One, Rude, FE21, Heritage 1981, White Lightning, Pusser's & Worn. I have always maintained a lead by example mentality and have never met a deadline I didn't like.
FALL 2011 STYLE SHOOT
1637 FAIR PARK AVE.
LOS ANGELES, CA 90041
FASHION DESIGN PROFESSIONAL
ART DIRECTION, SR GRAPHIC DESIGNER & PRODUCT DEVELOPMENT
Diversified design professional with 10 years of experience in the fashion
industry. Results oriented with proven track record in building successful collections and brands, both classic and fashion forward in design and aesthetic. Areas of expertise include:
•Product and Brand Development
•Research & Integration
•Garment Fit Evaluation
•Leadership and Team Building
•External Relationship Management
Art Director / Sr. Graphic Designer
LOS ANGELES, CA JAN 13– PRESENT
Art Director & Sr. Graphic Designer men's and juniors sportswear with focus on graphic language applications of knits, wovens, outerwear & accessories. Supervised, created & maintained content of websites and social media accounts.
•Diamond Supply Co
MENS Design Consultant/Art Director
LOS ANGELES, CA MARCH 2012 – JAN 2013
Design Consultant for full collection sportswear brands and national retail chains. Personally responsible for conception, creation, and execution of men’s sportswear collections. Including, brand identity, graphic language, design philosophy, product design, marketing strategies and product development.
•Salvage Supply Co
•Cohesive & Co
DAX CLOTHING LLC.
LOS ANGELES, CA OCT 2011 - PRESENT
Launched Men's capsule collection at Pool Trade Show Feb 13th 2012. After years of experience building premium brands, I designed and completed a capsule collection for fall 1 & 2 2012 deliveries. I developed the brand independently and utilized all of my own contacts with vendors & contractors. I managed & directed all product development & design from beginning to completion of the salesman samples which I personally took to market. This included: creating a calendar and schedule, creative/art direction, resourcing fabrics, trims, color/graphics story, wash/print development, proto meetings, fittings & created PR and sales contacts through social media and prior relationships. The entire collection was completed on a nominal budget & was received with acclaim at market by Stylesight & WGSN for price, style and quality.
• Created an identity for mid tier market & private label.
• Developed a core denim program, visually intriguing graphics & aesthetically compelling accessories while maintaining price sensitivity that meets my clients target margins.
• Attracted buyers such as: Urban Outfitters, Karmaloop, Patricia Fields and Oak NYC. Showcased by Stylesight & WGSN slated for Fall 2012 editorial.
HMX GROUP LLC.
ART DIRECTOR YOUNG CONTEMPORARY
LOS ANGELES, CA / NYC FEB 2010 – MARCH 2012
Built entire graphics/knits programs for various men’s & juniors divisions. Overseer of all design & production elements including art direction, print engineering, trend research, forecasting, sample fittings, quality control, resourcing/selection of all fabrics, washes & print techniques. Acting liaison between design & creative director in regards to line planning, development, product knowledge, merchandising & troubleshooting. Work with marketing team in development & placement of seasonal print campaigns as well as branding & promotional materials. Work closely with PR team in creating personal relationships with top editors through outreach and attendance at all press events & photo shoots.
• Successfully launched Worn’s premier men’s & juniors knits programs as well as development and direction for Jag Juniors, Hicky Freeman & MNRKY Men’s (Formerly Monarchy Collection).
• Strength in first year sales enabled both a 100% increase in doors & orders placed by all Majors.
ART DIRECTOR MENS/JUNIORS
LOS ANGELES, CA FEB 2006 – FEB 2010
Transformed business from startup into globally recognized entity that created an unparalleled source for high-end premium apparel. Created entire graphics/knits programs for all seasons from time of inception to last day of operation. Oversaw all design department functions as department head to include: liaison to creative director, design department coordinator, design liaison to production, director of private label division, development of visual concepts for seasonal collections, trims package & label development, product planning & merchandising, fit development & sketching, print engineering & troubleshooting, ad campaign development, runway/set concept & development MB Fashion Week.
• Created graphic tee program which Increased sales from $500,000 to $2.5 mil in first year alone
• Created a private label program that grew to a $10 mil business in 3 years.
GRAPHIC DESIGNER MEN’S/JUNIORS
VERNON, CA MARCH 2003 – FEB 2006
Created strong graphics stories for seasonal knits programs. Worked directly with Art Director on seasonal concepts & design. Acted as design assistant to head designer. Worked closely with production in order to engineer prints for maximum efficiency. Created layouts for seasonal look books, line sheets & ads campaigns. Developed a strong technical approach for print troubleshooting by working closely with print technicians.
• Created successful graphic tee program for all major retailers
• Developed private label program for Buckle & Hot Topic.
LAS VEGAS, NV OCT 2001 – MARCH 2003
Built a premier art based boutique from the ground up. Solely responsible for store design, merchandising & buying, as well as all PR and Marketing.
•EDUCATION AND TRAINING•
SANTA MONICA COLLEGE
ASSOCIATE OF ARTS DEGREE IN FILM
SANTA MONICA, CA 2005
BACHELOR OF FINE ARTS
LAS VEGAS, NV 2002
Art Institutes International
The Art Institute of LV
"Most Eye-Catching Ads"
Stylesight - Graphic Trends F/W 2012