Apparel industry professional with a track record of working with top brands such as, Civil Society, Indigo Star, Salvage, Kill City, Lip Service, ISORA, UNIF, Comune, Arbor, Monarchy, Vanglory, Viper Black, Post 45, Radio One, Rude, Heritage 1981 & White Lightning. I have always maintained a lead by example mentality and have never met a deadline I didn't like.

Work Samples


Work History

DAX HALL DAXHALL72@YAHOO.COM FASHION DESIGN PROFESSIONAL ART DIRECTION, SR GRAPHIC DESIGNER & PRODUCT DEVELOPMENT Diversified design professional with 10 years of experience in the fashion industry. Results oriented with proven track record in building successful collections and brands, both classic and fashion forward in design and aesthetic. Areas of expertise include: •Product and Brand Development •Trend Forecasting, •Research & Integration •Creative Direction •Garment Fit Evaluation •Art Direction •Graphic Design •Leadership and Team Building •External Relationship Management •Entrepreneurial Experience •PROFESSIONAL EXPERIENCE• Urgent Gear INC. Design Director/Sr. Designer LOS ANGELES, CA JAN 14 - PRESENT Design & Development of young contemporary men and juniors sportswear in all categories. Brands Include: •Civil Society •Black Hearts Brigade •Thornbyrd •Indigo Star •Hang Ten •Micros Design & Development of young contemporary men and juniors sportswear in all categories. Brands Include: •Civil Society •Black Hearts Brigade •Thornbyrd •Indigo Star •Hang Ten •Micros JCILA Art Director / Sr. Graphic Designer LOS ANGELES, CA JAN 13– JAN 14 Art Director & Sr. Graphic Designer men's and juniors sportswear with focus on graphic language applications of knits, wovens, outerwear & accessories. Supervised, created & maintained content of websites and social media accounts. Clients Include: •Harley-Davidson •Carhartt •Truckfit •Diamond Supply Co •Nasty Gal H&H Consultants MENS Design Consultant/Art Director LOS ANGELES, CA MARCH 2012 – JAN 2013 Design Consultant for full collection sportswear brands and national retail chains. Personally responsible for conception, creation, and execution of men’s sportswear collections. Including, brand identity, graphic language, design philosophy, product design, marketing strategies and product development. Clients Include: •Comune •Axis Denim •Dirty Karma •Salvage Supply Co •White Lightning •Carroll Shelby •Shout House •Stade CA •Post 45 •Cohesive & Co •PHIM CA •Jean Mart •Buckle •Bloomingdales DAX CLOTHING LLC. DESIGN DIRECTOR LOS ANGELES, CA OCT 2011 - PRESENT Launched Men's capsule collection at Pool Trade Show Feb 13th 2012. After years of experience building premium brands, I designed and completed a capsule collection for fall 1 & 2 2012 deliveries. I developed the brand independently and utilized all of my own contacts with vendors & contractors. I managed & directed all product development & design from beginning to completion of the salesman samples which I personally took to market. This included: creating a calendar and schedule, creative/art direction, resourcing fabrics, trims, color/graphics story, wash/print development, proto meetings, fittings & created PR and sales contacts through social media and prior relationships. The entire collection was completed on a nominal budget & was received with acclaim at market by Stylesight & WGSN for price, style and quality. Selected Results: • Created an identity for mid tier market & private label. • Developed a core denim program, visually intriguing graphics & aesthetically compelling accessories while maintaining price sensitivity that meets my clients target margins. • Attracted buyers such as: Urban Outfitters, Karmaloop, Patricia Fields and Oak NYC. Showcased by Stylesight & WGSN slated for Fall 2012 editorial. HMX GROUP LLC. ART DIRECTOR YOUNG CONTEMPORARY LOS ANGELES, CA / NYC FEB 2010 – MARCH 2012 Built entire graphics/knits programs for various men’s & juniors divisions. Overseer of all design & production elements including art direction, print engineering, trend research, forecasting, sample fittings, quality control, resourcing/selection of all fabrics, washes & print techniques. Acting liaison between design & creative director in regards to line planning, development, product knowledge, merchandising & troubleshooting. Work with marketing team in development & placement of seasonal print campaigns as well as branding & promotional materials. Work closely with PR team in creating personal relationships with top editors through outreach and attendance at all press events & photo shoots. Selected Results: • Successfully launched Worn’s premier men’s & juniors knits programs as well as development and direction for Jag Juniors, Hicky Freeman & MNRKY Men’s (Formerly Monarchy Collection). • Strength in first year sales enabled both a 100% increase in doors & orders placed by all Majors. MONARCHY COLLECTION ART DIRECTOR MENS/JUNIORS LOS ANGELES, CA FEB 2006 – FEB 2010 Transformed business from startup into globally recognized entity that created an unparalleled source for high-end premium apparel. Created entire graphics/knits programs for all seasons from time of inception to last day of operation. Oversaw all design department functions as department head to include: liaison to creative director, design department coordinator, design liaison to production, director of private label division, development of visual concepts for seasonal collections, trims package & label development, product planning & merchandising, fit development & sketching, print engineering & troubleshooting, ad campaign development, runway/set concept & development MB Fashion Week. Selected Results: • Created graphic tee program which Increased sales from $500,000 to $2.5 mil in first year alone • Created a private label program that grew to a $10 mil business in 3 years. SALVAGE GRAPHIC DESIGNER MEN’S/JUNIORS VERNON, CA MARCH 2003 – FEB 2006 Created strong graphics stories for seasonal knits programs. Worked directly with Art Director on seasonal concepts & design. Acted as design assistant to head designer. Worked closely with production in order to engineer prints for maximum efficiency. Created layouts for seasonal look books, line sheets & ads campaigns. Developed a strong technical approach for print troubleshooting by working closely with print technicians. Selected Results: • Created successful graphic tee program for all major retailers • Developed private label program for Buckle & Hot Topic. WICKED STORE OWNER LAS VEGAS, NV OCT 2001 – MARCH 2003 Built a premier art based boutique from the ground up. Solely responsible for store design, merchandising & buying, as well as all PR and Marketing.


Art Institutes International The Art Institute of LV



DNR - Editors Choice Award "Most Eye-Catching Ads" Stylesight - Graphic Trends F/W 2012