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Head of Design - Motorsports at PUMA
Sonny Lim is an industrial designer with 15 years of experience working with some of the biggest brands in the world on numerous strategic design projects. The companies he worked for include Adidas, BMW, Mini, Rolls-Royce, Sony-Ericsson, HP, Philips, Sennheiser and NeilPryde Bikes. As Senior Lead Designer & Design Manager at Dell, Lim draws upon a deep knowledge of expertise to formulate innovative strategic design approaches and to create meaningful innovations. Lim has been featured in publications such as Wallpaper*, Monocle, Axis, Dwell, FORM, Road & Track and the Business Times. His designs have been internationally recognised by multiple awards: Singapore President’s Design Award, Good Design Award - Chicago Athenaeum, Design for Asia Gold Award, iF Design and Red Dot Awards.
NeilPryde Road Bikes
EDUCATION 1988 - 1994 Preliminary Scientific Education (VWO), Cobbenhagen College Tilburg. A-Levels: Dutch, English, German, Mathematics, Physics, Chemistry, Biology, History 1994 - 2001 M.Sc. (Cum Laude) Master of Science Industrial Design Engineering, Delft University of Technology LANGUAGES Dutch - Native Chinese - Speach only (Hokkien) English - Fluent German - Good EMPLOYMENT 1996 - 1999: Interactive media designer & projectmanager at GreenValley in Delft. 1998: Design intern at Leolux furniturecompany in Venlo-Blerick - http://www.leolux.com 1999 - 2000: Design intern at n|p|k industrial design in Leiden - http://www.npkdesign.com/ 2000 - 2001: Graduationproject at Sony-Ericsson Creative Design Centre in Lund (Sweden) - http://www.sonyericsson.com/ 2001 - 2007: Designer at Adidas AG, Herzogenaurach, Germany 2007 - 2011: Senior Designer at BMW Group Designworks, Singapore 2011 - 2013: Senior Design Consultant at Philips Design, Singapore 2013 - 2016: Senior Lead Designer & Design Manager at Dell, Singapore 2016 - Present: Head of Design - Motorsports FTW at Puma, Germany PUBLICATIONS December 1997 - Computer Arts October 1998 - Interieur ’98 book February 1999 - Eigen Huis & Interieur January 2001 - FORM - international design bi-monthly March 2002 - T3 magazine, Issue 70 June 2002 - FORM - international design bi-monthly November 2002 - ITEMS - Dutch design magazine 'Eindexamenspecial' 2003 - 2011 - Many different publications in sports, fashion & lifestyle magazines and websites. 2009 - Sketching: Drawing Techniques for Product Designers by Koos Eissen & Roselien Steur 2010 - Designdroplets Q&A - http://designdroplets.com/designer-qa/sonny-lim/ 2011 - Sketching: The Basics by Koos Eissen & Roselien Steur Place of birth: Tilburg (The Netherlands)
Delft University Delft University of Technology