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Sonny Lim is an industrial designer with over 10 years of experience working with some of the biggest brands in the world on numerous strategic design projects. The companies he worked for include Adidas, BMW, Mini, Rolls-Royce, Sony-Ericsson, HP, Philips, Sennheiser and NeilPryde Bikes.
As Senior Lead Designer at Dell, Lim draws upon a deep knowledge of expertise to formulate innovative strategic design approaches and to create meaningful innovations. Lim has been featured in publications such as Wallpaper*, Monocle, Axis, Dwell, FORM, Road & Track and the Business Times.
His designs have been internationally recognised by multiple awards: Singapore President’s Design Award, Good Design Award - Chicago Athenaeum, Design for Asia Gold Award, iF Design and Red Dot Awards.
NeilPryde Road Bikes
1988 - 1994 Preliminary Scientific Education (VWO), Cobbenhagen College Tilburg. A-Levels: Dutch, English, German, Mathematics, Physics, Chemistry, Biology, History
1994 - 2001 M.Sc. (Cum Laude) Master of Science Industrial Design Engineering, Delft University of Technology
Dutch - Native
Chinese - Speach only (Hokkien)
English - Fluent
German - Good
1996 - 1999: Interactive media designer & projectmanager at GreenValley in Delft.
1998: Design intern at Leolux furniturecompany in Venlo-Blerick - http://www.leolux.com
1999 - 2000: Design intern at n|p|k industrial design in Leiden - http://www.npkdesign.com/
2000 - 2001: Graduationproject at Sony-Ericsson Creative Design Centre in Lund (Sweden) - http://www.sonyericsson.com/
2001 - 2007: Designer at Adidas AG, Herzogenaurach, Germany
2007 - 2011: Senior Designer at BMW Group Designworks, Singapore
2011 - 2013: Senior Design Consultant at Philips Design, Singapore
2013 - Present: Senior Lead Designer at Dell, Singapore
December 1997 - Computer Arts
October 1998 - Interieur ’98 book
February 1999 - Eigen Huis & Interieur
January 2001 - FORM - international design bi-monthly
March 2002 - T3 magazine, Issue 70
June 2002 - FORM - international design bi-monthly
November 2002 - ITEMS - Dutch design magazine 'Eindexamenspecial'
2003 - 2011 - Many different publications in sports, fashion & lifestyle magazines and websites.
2009 - Sketching: Drawing Techniques for Product Designers by Koos Eissen & Roselien Steur
2010 - Designdroplets Q&A - http://designdroplets.com/designer-qa/sonny-lim/
2011 - Sketching: The Basics by Koos Eissen & Roselien Steur
Place of birth: Tilburg (The Netherlands)
Delft University of Technology