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Head of Design - Motorsports at PUMA
Sonny Lim is an industrial designer with 15 years of experience working with some of the biggest brands in the world on numerous strategic design projects. The companies he worked for include Adidas, BMW, Mini, Rolls-Royce, Sony-Ericsson, HP, Philips, Sennheiser and NeilPryde Bikes. As Senior Lead Designer & Design Manager at Dell, Lim draws upon a deep knowledge of expertise to formulate innovative strategic design approaches and to create meaningful innovations. Lim has been featured in publications such as Wallpaper*, Monocle, Axis, Dwell, FORM, Road & Track and the Business Times. His designs have been internationally recognised by multiple awards: Singapore President’s Design Award, Good Design Award - Chicago Athenaeum, Design for Asia Gold Award, iF Design and Red Dot Awards.
NeilPryde Road Bikes