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chief entrepreneur + graphic blandishment
designoMatt
Jan 2008 - Present (16 years 8 months)
Creative leader with extensive experience delivering custom design solutions that meet business needs across the interactive spectrum. Subject matter expert adept at working with companies who need to augment their internal teams with a robust set of design, interface, user-experience and interactive skills. Publisher of apps for the iOS App Store as well as the iBooks store.
Effective manager of teams and projects with emphasis on streamlining and conforming processes to leverage the best practices in the industry to deliver successful solutions that satisfy budgets and deadlines.
International speaker and trainer specializing with incorporation of social media and new technologies to deliver custom solutions that reach the broadest markets.
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Vice President, Interactive Creative Director
Ypartnership
Feb 2005 - Aug 2008 (3 years 6 months)
Key creative executive for all interactive development and new media projects. Managed partnerships, vendors and teams to design, develop and deploy digital solutions for Florida's largest independent advertising agency. Integrated standards and best practices of the industry to increase the efficiency of the team and deliver agile solutions within budgets and timelines. Instituted policies and procedures to elevate the quality of work being done by the agency which increased the average project price by a factor of ten. By my direct efforts, not only were the projects more lucrative to the company but, the end results also received top awards from competitions such as: the Webbys, TIA, HSMAI, AAF, and OAF.
Chief evangelizer of interactive and social media to drive more integrated solutions to benefit the client's business objectives. Increasing functionality and efficiency of cross-departmental teams in order to provide a more agile response to the roster of clients and projects in the agency in an extremely deadline-intensive environment.
Instrumental in the rebranding YPB&R to Ypartnership, in concert with the Chief Creative Officer, to deliver an elegant new identity that reflected the new brand and mission of the company across media.
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Proprietor
Maka's Surf Shop
Mar 2002 - Dec 2005 (3 years 9 months)
Partner in a boutique design studio offering designs for global companies and independent business. Projects included traditional media as well as interactive technologies and extensive product design. Specialized in counseling clients on the benefits of integration of interactive media large-scale interactive components and plan projects to implement solutions that would enhance their brands and products across integrated campaigns.
Instrumental in new business development for the studio as well as all aspects of project management throughout our custom designed project processes.
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Associate Art Director
Hallmark.com
2000 - 2002 (2 years)
Creative leader providing daily creative direction for all digital collateral produced by my team for the global personal expressions leader. Analyze industry trends and shepherd consensus among executive management for the creative vision of Hallmark.com. Part of the team that developed the Hallmark.com brand that launched a corporate wide rebranding and lead to role on brand management team within Hallmark corporate.
Grow, train and mentor a creative team responsible for all marketing collateral of Hallmark.com. Interact with peers and their teams to determine production schedules, for multiple projects, while maintaining accountability for adherence to: deadlines, production deliverables and costs.
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Multimedia Producer
The Walt Disney Co.
1997 - 2000 (3 years)
Key role within a creative production unit responsible for developing original content as well as supporting enterprise-wide initiatives of the world’s largest entertainment company. Duties included creation of all digital and print collateral for clients (business units, partner companies, participant vendors and C-level management of The Walt Disney Co) while also lead creative with assigned producer for conceptual designs for projects ranging from broadcast television packages to interactive training systems.
Required utilization of the latest technology to provide support for a variety of projects ranging from websites to television shows. Also responsible for management of the internal creative production team for delivery of multiple projects to a variety of clients utilizing numerous internal and external sources.