David I. Perez

• Works closely with the director to develop collateral and materials highlighting employees’ access to benefits and helpful resources, increasing engagement across website, email, and social platforms.
• Develop, produce, and distribute internal e-newsletters to highlight the Hidalgo County Employee Wellness Program’s activities and employees’ accomplishments; measure and report on the performance of campaigns and optimize for future deployments.
• Produces branding materials and collateral for internal use, such as tutorial videos, event collateral, PSA videos, and presentations.

• Managed and oversaw maintenance of the news station website, proofreading and copyediting web content published by other contributors.
• Owned copywriting assignments based on reporters’ story scripts and published content for the news station website, mobile app, and social media outlets.
• Assisted reporters in researching, sourcing, and gathering credible information for news stories and development.

• Provided marketing support for local businesses: created branding materials like logos and business cards, and offered event signage.
• Developed marketing plans for struggling businesses to improve market share.
•Advised on adopting new marketing tools like social media and mobile apps, while balancing traditional marketing approaches.

• Contributed to organizing the 2016 TFEA Annual Conference and Trade Show, including designing event programs, presentations, and a Snapchat geo-filter.
• Supported scriptwriting for honoring individuals and managed digital marketing through social media platforms like Facebook, Instagram, and Snapchat.
• Took charge of digital marketing efforts during the conference to enhance online presence and engagement.

• Produced content for chamber’s mobile app to highlight chamber members.
• Utilized the chamber’s mobile app to enrolled chamber members to participate and offer loyalty programs to their customers.
• Designed promotional material and presentation decks for chamber events.

• Organized and booked events at various venues in the Rio Grande Valley region.
• Managed contracts between artists and venue owners.
• Coordinated event logistics including designing and distributing flyers, promoting through social media, scheduling event line-ups, and arranging lodging for traveling artists