I specialize in the intersection of perception, cognition, marketing and user centered design to create holistic customer experiences. With an extensive background in user centered interaction, I have the ability to creatively strategize, envision, evaluate and design successful user journeys for web properties, applications, mobile and social media adventures.

Work Samples

  • Interaction Design

  • Ink-Chase

  • Monster Mash-Up

Work History

  • Managing Consultant

    The leadership, ideation and practice of Catapult Interactive user experience and creative strategic engagements. Heuristic evaluation, surveying, persona building, business and user requirements documentation, site mapping, wireframe and prototype creation, user testing and presentation layer design.

  • Senior Lead Consultant

    The practice of Catapult Interactive user experience and creative strategic engagements. Heuristic evaluation, surveying, persona building, requirements documentation, site mapping, wireframe and prototype creation, user testing and presentation layer design.

  • User Experience Consultant

    • Self Employed
    • Austin, TX
    • May 2009 - Nov 2011 (2 years 6 months)

    Working locally, nationally and internationally on user experience, information architecture and visual communication projects. Projects include desktop, web and iPhone applications, web properties, interactive animations and micro sites. Deliverables include strategy, stakeholder and requirements documents, application flows, heuristics, site maps, use cases, wireframes, user testing documents, functional specifications, SEO strategies, storyboards etc. Partial client list: JPMorgan Chase, UPS, Marriott, ConocoPhillips, Giganews, Balfour.

  • User Experience Architect

    • IDEA Integration
    • Austin, TX
    • May 2008 - Jun 2009 (1 year 1 month)

    Customer insight and research team lead, digital content strategy team member. Design and evaluation of new and existing UI. Analysis and interpretation of information, target markets, segment and technical considerations, including JAD sessions. Conducting primary and secondary research and competitive analysis, qualitative and quantitative methods including card sorting, A/B and multivariate user testing and heuristic evauation. Development of complex wireframe diagrams and sitemaps. SEO strategy and recommendations. Design of accessible, 508 compliant user experiences. Partial client list, HP, Harris County Toll Road Authority, Access MediQuip.

  • User Experience Design Director

    • Holt, Rinehart & Winston
    • Austin, TX
    • Jan 2001 - Apr 2008 (7 years 3 months)

    Managed, mentored and grew 7-person user centered design department. Conducted vision sessions, user testing, persona development, heuristic evaluation, and cognitive walkthroughs. Created information architecture, prototypes including rough drafts and sketches, paper and working prototypes. Managed content delivery analysis, and was evangelist for UCD methodology company wide.

  • Adjunct Faculty Member

    • Austin Community College
    • Austin, TX
    • Jan 1996 - Mar 2005 (9 years 2 months)

    Taught Graphic Design and Production classes. Created curriculum and taught Interactive Design classes. Interactive classes focused on information, interaction and presentation design. Set up of first ACC multimedia lab including budget, equipment, and software selection.

  • Interactive Director

    • FundsXpress
    • Austin, TX
    • Jan 2000 - Jan 2001 (1 year)

    Managed 10 person interactive design department. Developed the UI for company’s financial application. Oversaw qualitative and heuristic usability studies. Provided creative direction for all company media, including web, interactive, print and tradeshow components. Initiated and executed rebranding initiatives for company products.

Education

  • London College of Communication

    • BA Graphic Design
    • 1970 - 1974
  • Southampton Solent University

    • None Degree Course Typography
    • 1970 - 1973

Specialties

Affiliations

Industry Advisory Board Committee Member Visual Communications Department Austin Community College

Awards

AIR Houston (3rd Place Winner) 2008 Technology and Learning Magazine Award of Excellence 2004 Golden Lamp Award for Excellence in Education 2003 Texas Interactive Media Award (SXSW) 2002 Invision Award 2000 EDDIE 1999 Texas Monthly Top Click 1997 Silver Direct Marketing Assoc. 1993

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