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Art Director Senior Graphic Designer
San Francisco, CA
Apr 2014 - Present (10 years 1 month)
• Lead clients through creative development regarding various hands on projects, including brand consultation, campaigns, promotions, as well as graphic and web design.
• Guarantee delivery of timely and high-quality media that exceeds client expectations while meticulously aligning with industry best practices.
• Primary point of contact for diverse clientele, ranging from architects and designers, to politicians and food manufacturers.
• Liaise between designers and web developers at local agency, spearheading all technical communication.
• Guide clients through reverse design of their websites, ensuring search engine optimization and visibility.
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Art Director
Hornblower Cruises & Events
San Francisco, CA
Apr 2008 - Apr 2014 (6 years)
• Developed, launched and maintained creative direction of a variety of brands, including Alcatraz, Statue and Niagara Falls Tours.
• Oversaw campaigns and brand identities, including supporting ads, brochures, direct mailers, web sites, landing pages and email promotional strategies.
• Designed new business bids and potential marketing materials that helped the company win new business including the Niagara Falls Cruises Tours.
• Introduced new processes and procedures to streamline work flow while supervising and training junior team members.
• Enhanced performance, project transparency, and quality three-fold by recalibrating project flow and organization.
• Appraised and planned annual departmental budgets to ensure optimal operation and targets were met or exceeded.
• Selected and trained junior staff, transforming new employees into self-sufficient and successful designers across fast paced and challenging environments.
• Collaborated with marketing and design teams on new business proposals, including winning proposal for Niagara Falls Cruises Tours account.
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Senior Graphic Designer
GA Communications (Pure Red)
Livermore, CA
Jan 2006 - Apr 2008 (2 years 3 months)
• Drove creative team, including up to 16 designers for nonperishable product divisions at Safeway.
• Successfully revitalized multi-market product sales inserts across four month time span.
• Created and presented client solutions to clients while executing artistic direction of photoshoots.
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Freelance Designer
Independent
Jul 2003 - Dec 2005 (2 years 5 months)
• Organized and art directed extensive fashion and food photoshoots for the mid-west based retailer, Meijer.
• Assisted in the development of the first Kellogg’s Pop Tarts interactive game flash site.
• Supported agencies with conceptual designs for print, advertising and web.
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Graphic Designer
Biggs|Gilmore
May 2002 - Jun 2003 (1 year 1 month)
• Worked for senior staff in developing corporate campaigns and presenting ideas to clients.
• Designed the industries first automotive insurance/body-shop standards guide for repairs.
• Responsible for pre-press on files.
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Graphic Designer
Copper Advertising
Jun 2000 - Mar 2003 (2 years 9 months)
• Graphic design for brochures, advertising, identities, brands and web sites.
• Small agency environment required responsibility from concept to final implementation.
• Art directed photographers and illustrators.