Coroflot

Resume

Career Highlights
•Created and launched the 264 product Rubbermaid painting line – from concept to final art to quality control that excels at communicating the important and useful information easily to the consumer.
•Implemented the web presence for Lavelle industries' brands – both consumer and OEM – which eventually drew in 75% of all new business.
•Constructed the style guide for Skil Power Tools North America, a book which outlines how a unified face of the brand that inspires confidence and quality.
•Managed numerous vendors in several countries to ensure congruency across all products, ensuring the brand's unity and quality.

Experience
Design Director, Kassen, LLC, Milwaukee, WI May 2011- Present
Brand strategy creating marketing communication materials; managed creative vision, and brand image of distinction for high-concept functional and decorative objects; project management; product development; marketing communication materials, on-line marketing, trade show management; directed photography in line with brand vision. managed outside vendors including photographers, copywriters and printers to maintain consistency and quality of brand vision.
•Lead creative direction, conceptualizing, and design development
•Maintained quality creative standards and cost efficiencies by ensuring that all projects were on strategic target with concepts, designs and production.
•Strong client-facing communication & presentation abilities
•Understanding of manufacturing processes, materials, and techniques, with hands on short-run production experience
•Effectively communicate design intents through sketching ,visualization, 3D software and prototyping skills
•A great eye for details, a passion for quality, and a keen sense of what is current and what’s next

Design Director, Imagine, Inc. Kenosha, WI Oct. 2005-May 2011
Brand strategy development and management for both B2B and B2C clients; well-founded creative and concepting; research; project management and vendor management; identity, packaging and advertisement design; illustration and photography.
•Lead the creative team in the processes of concepting and development of client projects.
•Collaboratively maintain client relationships producing innovative and effective solutions
•Manage marketing and packaging projects from concept to delivery in collaboration with product development, manufacturing, purchasing and vendors including analysis of materials and cost to market within overall project budgets
•Implement and enforce branding strategies within product categories, including portfolio management and review. Includes creation of corporate ID manuals
•Develop or refresh brand strategy for clients based on product position and forecasting. Includes Bosch, WellsLmont, Insinkerator & Snap-on Tools.

Graphic and Packaging Designer, Shur-Line, a division of NewellRubbermaid St. Francis, WI Sept.2003-Oct.2005
Project management; Brand and identity management and maintenance; B2C and B2B package concept design and production; illustration and photography; and vendor management
•Managed and maintained design and brand consistency across product lines, including development of corporate identity standards packaging and sales materials. Includes the design portfolio for Rubbermaid, Ace, Do it Best and Sears
•Supervised marketing and packaging projects in collaboration with manufacturing, purchasing and vendors
•Created marketable and effective package designs and sales materials that produced results for the company
•Directed photographs and created illustrations for marketing and packaging materials
•Assured quality and timeliness of delivery of finished products with vendors

Graphic Designer, Lavelle Industries, Inc. Burlington, WI June 2000-Mar 2003
Project management; B2C and B2B package concept design and production; Web site design; implementation and maintenance; collateral and advertising design; copywriting; project and vendor management; identity and brand management; and illustration and photography
•Project management, including vendor and deadline management, with an eye toward consistent quality.
•Created corporate advertisements, packaging and collateral materials, including copywriting, proofing and production
•Designed architecture and image of consumer and OEM Web sites, including implementation and maintenance.

Technical Experience
Platforms: Windows, Linux, and Mac
Applications: Adobe PhotoShop, Illustrator, InDesign and Acrobat; Solidworks; Microsoft Office Suite including Word, Excel, PowerPoint & Access; Macromedia Dreamweaver