These days, fresh images, a new style and a unique perspective can make all the difference. I am fascinated by the culture of images and perception. As a graphic designer I am constantly working hard to stay one step ahead.
California Scents • April 2011 – Present • Irvine, CA
Packaging Designer
Work closely with the CEO and Marketing Director on company packaging designs with several different fragrance products. Create unique dielines for box packaging for Scent Elements, Pet Scents, Car Scents and Hanging Scents air fresheners. Sketch designs of packaging while considering factors such as handling and storing by the consumer. Render design concepts for presentations for the sales team.
Kiku Jewelry • January 2009 – Present • Anaheim, CA
Senior Designer
Brand Imagery
Work with Creative Director on logo identity and website design. Successfully developed an integrated launch campaign of the Kiku Jewelry website in Facebook and jewelry magazine websites. Currently art directing in all photo shoots.
Sole Technology • February 2011 • Lake Forest, CA
Freelance Graphic Designer
Work with Creative Director on production of Fall 2011 Etnies and éS Skateboarding catalogues.
Brandman University • November 2010 – December 2010 • Irvine, CA
Freelance Graphic Designer
Banner advertisements for company and other school affiliated websites. Programmed and designed email blasts sent to students. Worked on designing ads to attract the military community.
VANS • September 2010 – November 2010 • Cypress, CA
Freelance Production Designer
Worked on production of Fall 2011 Classics Adult/Kids catalogue and Fall 2011 California catalogue. Worked with Creative Director and Art Director on developing designs of logo icons for kids, toddler and infant shoes. Designed invitation and envelope and email blast for the Skateboarding Hall of Fame. Worked on design of Hello Kitty adult and infant shoeboxes and designed a hangtag and tissue paper that goes along with the design of the box. Designed shoeboxes for two different rock music bands.
BCBGMAXAZRIA Group • March 2009 • Los Angeles, CA
Freelance Production Designer
Worked with Senior Art Directors and Designers, from developing concepts to finalizing finished print ready products in aspects of Spring and Summer catalogue. Materials include mailers and catalogue lookbooks. Contributed in designing postcards for the BCBGMAXAZRIA Spring Sales Event and BCBGirls Summer Sales Event. Help to create and design digital billboard for BCBG.COM. Packaged all finalized projects and confirmed they were print ready.
Motta Company • July 2007 – January 2009 • El Segundo, CA
Art Director
Brand Imagery
Designed and developed new look and branding for Salon Nu and Solid Shave. Corporate identity packaging for salon and shaving product consisting of letterhead, envelope, business cards, appointment cards, bags and packaging of products. Responsible for all development of concepts, print production and attended proof checks. Designed brand imaging for Park on Bell, a new home community in Arizona. Identity packaging consisting of letterhead and business cards.
Ad Campaigns: Print and Web
Worked with Creative Directors and Art Directors responsible for production of print ads for leading Florida publications including Naples Daily News, The News Press, black and white adsends for the Wall Street Journal. Worked with various publications and print houses to efficiently produce printed materials. Designed and coded in HTML for email blast for Hotel Nikko San Francisco, Creighton Farms - Virginia, and Connerton - Florida. Responsible for design and art direction of web email blasts for all clients. Designed, attended photoshoots and proof checks for Presbyterian Intercommunity Hospital’s 50th Anniversary book.
Studio Management
Utilized strong production knowledge and attention to detail. Managed multiple projects with a small staff of three to five people. Reviewed the production of ads, organization of files and distributed projects to specific production artists.
R&R Partners • November 2005 – July 2007 • Las Vegas, NV
Graphic Artist
Integrated Communication Development
Successfully developed an integrated launch campaign for Caesars Palace Roman Plaza Amphitheater, Concert Under the Stars, including Duratrans, posters, outdoor billboards, magazine ads, and black and white ads for the Las Vegas Review Journal. Key contributor to concept launch for give away for Caesars Palace Total Rewards player card.
Brand Imagery and Messaging
Designed and developed new look and branding for Le Caberet Lounge at the Paris Las Vegas Resort. Created branding for letterhead and envelope for Bally’s Jubilee! 25th Anniversary.
Ad Campaigns: Print and Web
Worked with Creative Directors and Art Directors on various ad campaigns to create color print ads for leading Las Vegas publications such as LVM (Las Vegas Magazine), 944 Magazine, Las Vegas Weekly and black and white adsends for the Las Vegas Review Journal.
Ndex Technologies, Inc. • August 2003 – November 2005 • Irvine, CA
Web Designer
Logo design and website design for banner advertisements. Heavily involved in all aspects of site creation, including design, conceptualization, site architecture, usability testing and production. Responsible for posting and updating the company website, digitally retouching/manipulating photographs. Developed company branding logo, imagery and website for foreign trade company.
Education
Chapman University, Orange, CA
Bachelor of Fine Arts
Emphasis: Graphic Design 2002
Skills
Mac and PC Equivalent
Adobe: Photoshop • Illustrator • InDesign • Bridge • Acrobat • Dreamweaver
Microsoft: Word • PowerPoint • Excel
Irvine, CA