I am serious about fun! 15+ years of toy design & brand management, graphics, digital marketing and social media development for top brands like Nickelodeon, Disney and Mattel. Working with companies large and small around the world, I approach every job with enthusiasm, and the excitement of new opportunities around each corner. Specialties: Toys & consumer products, design management, digital marketing & social media, concept sketches, illustrations, renderings, graphics and trend-spotting.

Work Samples

Work History

  • Senior Brand Director and Designer (internal promotion from Brand Designer)

    • Blip Toys
    • Minneapolis, MN
    • Apr 2014 - Nov 2017 (3 years 7 months)

    • directed, developed and designed for several brands including:
    Disney Princess Palace Pets, Squinkies ‘do Drops and multiple Target Exclusives
    • art directed development of new websites, webisodes and social media presence
    • researched and presented monthly trend overviews
    • managed graphic design team in the creation of all artwork for packaging, websites, tradeshow and marketing materials
    • communicated daily with HK team and China factories (travel 1x per year)
    • worked closely with company owners to ideate and plan product lines
    • hired and directed vendors
    • negotiated production costs at or under goal
    • presented new product lines to retail buyers at Target and Walmart

  • Senior Designer

    • Fisher Price
    • New York, NY
    • Feb 2013 - Feb 2014 (1 year)

    • designed and product managed several brands, including Dora the Explorer and Mickey Mouse
    • worked closely with content, packaging, media and marketing departments
    • regularly presented concepts and product updates to upper management
    • communicated daily with HK and China factories
    • hired and directed vendors
    • attended weekly licensor meetings

  • Adjunct Instructor

    • Fashion Institute of Technology
    • New York, NY
    • Feb 2011 - Feb 2014 (3 years)

    • senior Toy Design students’ Children’s Book Class

  • Creative Director/Founder

    • Monkey Doodle Dandy
    • Brooklyn, NY
    • Jun 2004 - Feb 2013 (8 years 8 months)

    • founded design and illustration studio with partner, Kurt Marquart
    • freelanced and consulted with creative companies around the world
    • created and licensed unique character lines, including Squaredy Cats
    • clients include Mattel, Spin Master, The Bridge, Basic Fun, Scholastic Books

  • Staff Designer

    • Fisher Price
    • New York, NY
    • Oct 2005 - Aug 2006 (10 months)

    • designed and product managed brands including Backyardigans, Dora, Blues Clues
    • communicated daily with HK team and China factories
    • hired and directed vendors
    • attended weekly licensor meetings

  • Art Director (internal promotion from Toy Designer)

    • Tara Toy
    • Nov 1999 - May 2004 (4 years 6 months)

    • responsible for team of 5 full-time designers, plus freelancers and interns
    • lead on product, packaging, art and media for brands including Barbie, Hot Wheels, Nickelodeona
    • directed, cast and styled all photo shoots
    • designed trade show booths
    • communicated with, and traveled to, Asia
    • regular communication and travel with licensors

  • Staff Toy Designer

    • the idea factory
    • New York, NY
    • May 1998 - Nov 1999 (1 year 6 months)

    • designed licensed toys and premiums, plush and plastic, including:
    Marvel, Disney, Pixar, Warner Bros and Barney
    • assisted on photo shoots and trade show design

Education

  • Fashion Institute of Technology

    • BFA Toy Design
  • Syracuse University College of Visual and Performing Arts

    • BFA Illustration

Specialties

Affiliations

Women in Toys, Freelancers Union, Coroflot, Behance

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