Responsible for creating and developing concepts and architectural projects. Focused on retail and brand experience. Work on retail design, visual merchandising, showrooms, branding and exhibit design. Management of multidisciplinary team through creative directing, monitoring and guidance during the stages of creation, feasibility, and implementation details.

Work Samples

  • Exhibit Design BBBWinter2012

  • Temporary Store

  • New Concept - Retail Design

Work History

Eliane Porto Arquitetura - São Paulo - Brazil November 2016 until now Founding | Architect | Creative Director ER2 Projetos - São Paulo - Brazil september 2012 to september 2016 Founding Partner | Architect | Creative Director Criacittá Marketing Cenográfico - São Paulo - Brazil october 2007 to august 2012 Art Director | Architect | Creative Director Galpão de Produção - São Paulo - Brazil august 2005 to october 2007 Architect | Scenographer Freelancer Art Director | Architect | Scenographer since 2003


Degreen in Architect and Urbanism at Universidade Presbiteriana Mackenzie, São Paulo - Brazil (2003) Scenography at Espaço Cenográfico, São Paulo - Brazil (2003) Retail Marketing at Fundação Getúlio Vargas, São Paulo - Brazil (online)



Speaker at the event Redesign - Retail Design São Paulo 2012 - showing the Case of Retail and consumer perception - Camicado: the design in order to build a new brand positioning. EstanDesign 2009 - golden medal - art direction of Havaianas' Booth at Bread&Butter2008 1º Prêmio Colunistas Design São Paulo 2008/2009 -...
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