• + Follow
  • Elina Rubuliak

    Graphic Designer

    Oakland, CA

Experienced UI designer, versatile in web and print design, user experience, working collaboratively, brand development, and strategic marketing. With over a decade of industry experience, I create elegant, flexible, functional work that engages an audience and makes the world a more aesthetically pleasing place.

Work Samples

  • Web Design

  • Brand Development

  • Marketing Materials

Work History

*****EXPERIENCE***** UI Designer || Formspring.me November 2011–present • Design and implement assets for an interest-based social Q&A site • Prepare and deploy production-ready HTML and CSS • Optimize site interface to perform within existing system capabilities and limitations • Integrate usability testing to optimize engagement and user acquisition • Create concepts, experience flows, prototypes, and user research scenarios • Design and act as lead for all visual marketing assets • Oversee design and implementation of email notifications and campaigns • Prepare static and animated advertising for promotional campaigns • Refine and implement brand development and guidelines Graphic Designer || Berkeley Electronic Press (bepress.com) June 2009 – present • Designed and prepared CSS for digital journals and institutional repositories • Advised and collaborated user experience improvements with development team • Launched and managed feature product website, Digital Commons • Prepared all digital, print, and presentation marketing materials • Led growth, development, and usage guidelines of company brand • Refined marketing objectives and strategy and improved user experience • Improved existing workflows and internal resources Graphic Designer || Red Room Omnimedia Corporation (redroom.com) December 2008 – April 2009 • Oversaw design and interface of social platform for the literary community • Designed concepts and mock-ups of dynamic modules and features • Researched and implemented social channel integration strategies • Prepared wireframes, navigation, and user interfaces • Developed company identity and branding • Produced digital and print marketing materials Freelance Graphic Designer || various companies January 2002 – October 2009 Provided freelance print solutions for clients, including: • The California Oaks Foundation • The Health Law Institute at the University of Alberta • The Art Institute of California – San Francisco • Red Blossom Tea Company • Wedding stationery and signage for various couples Graphic Designer || Weldon Owen Publishing August 2008 – December 2008 • Designed concept and layout for proposed projects and sample books • Aided in the production and marketing of trade children’s books • Prepared photographs and illustrations for print • Researched images from photographers, archives, and stock suppliers Acquisitionist and Production Artist || Duval House Publishing December 2003 – May 2005 • Developed graphics and illustrations for educational textbooks • Acquired text, artistic works, and photographs to appear in publication • Worked with printers to prepare pre-press files for print • Designed print marketing materials Intern for Visual Presentation || Provincial Museum of Alberta March 2003 – May 2003 • Constructed dioramas for Wild Alberta, a permanent gallery exhibit on the local ecosystem and conservation *****EDUCATION***** Bachelor of Science in Graphic Design 10/2005–10/2008 The Art Institute of California – San Francisco • Graduated with cumulative GPA of 4.0 • Awarded Best in Show for Graphic Design Diploma in Visual Communication and Design 09/2000–04/2003 Grant MacEwan College, Edmonton, Canada Majored in Design and Visual Presentation *****AFFILIATIONS, AWARDS, AND EVENTS***** AIGA Membership 2007–present Member of the San Francisco chapter of The American Institute of Graphic Arts. Visual Media Conference 2011 Attended seminars on the latest trends and technologies on designing for web and mobile, marketing, SEO and analytics, and cross-media content delivery. PINC Show Conference 2008 Partook in seminars hosted by the Printing Industries of Northern California on bindery and finishing production, ecological printing techniques and practices, sustainable printing, marketing, and preflighting files for press. *****TECHNICAL SKILLS***** • Web and user interface design and social integration • HTML and CSS (hand-coding) • Versatile print design and collateral development • Branding and identity development • Book, publication, and editorial layout • Concept development and strategic planning • Information graphics, illustration, and typography • Working within an Agile Scrum development team *****SOFTWARE***** • Adobe Illustrator, InDesign, Flash, and Photoshop • Microsoft Office; Google Docs • Wordpress • Sendgrid; FormStack; Google Analytics • Atlassian Confluence, JIRA, HipChat; Trello • BitBucket, Mercurial


The Art Institute of California - San Francisco