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Associate Creative Director
Bleed. Gutter. Widow. Orphan. Grid. Kerning. Bold. Oblique. RGB. CMYK. Justification. Negative space. Deadlines! These words may sound dreadful to some, but they are part of my everyday vernacular. I love every aspect of graphic design but my interests reach far beyond. I am also passionate about fashion, architecture, film, anything Ray and Charles Eames, and of course, nature.
MODERN LUXURY Associate Creative Director July 2015 - Present MODERN LUXURY Senior Art Director April 2014 - Present » As Senior Art Director, I am responsible for designing all of the national shared content for Modern Luxury's core (city) and Brides' magazines while also working on the editorial layouts: Chicago Social, Brides Houston, Interiors South Florida and one of our annual custom publications, STYLED magazine. Most recently, I was assigned the task of redesigning Modern Luxury's core magazine after having successfully redesigned BRIDES. I will also be responsible for redesigning the other titles, including Interiors and Mens Book. ONBOARD MEDIA Art Director March 2012 - March 2014 » Conceptualize all layouts for two lifestyle magazines, Discover Style and Style for All, for Princess Cruises and Carnival Cruise Lines, respectively. » Coordinate photo shoots — from hiring the photographer, wardrobe stylist, hair & make-up to casting models and booking hotels and transportation — for print publications and Carnival Cruise Lines’ “Fun Shops” e-commerce site. » Manage several budgets and negotiate rates with photographers, photo stock agencies, stylists, hair & make-up artists, and modeling agencies. » Other design work includes inaugural books for cruise lines, anniversary books for partners such as The Florida-Caribbean Cruise Association (FCCA), video holiday cards, numerous marketing materials for Onboard Media and weekly banner ads for onboard.com. » Attend press checks. SANDOW MEDIA Art Director, Luxe Interiors + Design September 2011 - February 2012 » Produced layouts and covers for Luxe Interiors + Design magazine for 13 U.S. markets. Assigned illustrations and gave direction to photo retouchers. » Worked closely with the editorial department to come up with new and fresh ideas and content for the front of the book. MIAMI MEDIA / LATIN TRADE GROUP Art & Production Director June 2008 - Present » Produced all layouts and covers for a bimonthly business magazine, Latin Trade, published in English and Spanish, as well as a quarterly lifestyle magazine for InterContinental Hotels Group. » Created production schedules and dealt directly with printers to obtain estimates for all printed materials. » Created all marketing materials and promotional pieces for the magazine and CFO events.. » Coordinated ad materials to ensure they meet printer’s specs. » Coordinated photo shoots, both locally and in Latin America. » Responsible for all photo research and assigning illustrations as needed. » Maintained good relationships with outside resources including stock houses, printers, freelance designers and other vendors. » Supervised graphic designer. CEO PUBLISHING GROUP, INC. Miami, FL Creative Director April 2006 - February 2008 » Produced layouts for a monthly magazine, South Florida CEO, and an annual publication, South Florida Legal Guide. Checked ad materials to ensure they met specs. » Art directed monthly cover photography and the annual “Power Issue,” featuring between 40-45 prominent people in the community. Scouted for locations and secured permits when necessary. » Monitored progress of all jobs to ensure adherence to production schedules and deadlines. » Worked closely with freelance photographers and make-up artists. » Designed promotional materials for the magazine and corporate events. » Updated magazine website content and banner ads. HCP/ABOARD PUBLISHING Miami, FL Associate Creative Director/Senior Client Manager November 2004 - March 2006 Art Director May 2000 - November 2004 » Produced layouts, design and re-design of several annual publications, including 21 annual publications for Hyatt Resorts, The Bermuda Hotel Association, and the Beacon Council. Also worked on a bimonthly magazine for LanChile airlines, Mundo del Sur, and a quarterly magazine, My Wedding South Florida. » Managed client relations through regular meetings to discuss the design and content of their publications. » Designed the company’s marketing materials, including media kits. » Art directed cover and interior photography for Destination Hyatt. » Coordinated and styled photo shoots. »Worked with production department to establish schedules and manage workflow. »Worked on presentation mock-ups for both current and potential clients. »Attended press checks in the United States and Latin America. WLRN PUBLIC RADIO & TELEVISION Graphic Designer January 1994 - May 2000 » Edited and designed a 24-page monthly program guide. Designed brochures, logos for radio and television programs, press kits, banners, posters and ads.
Mostly concentrated on all courses relating to graphic design.