- + Follow
Bleed. Gutter. Widow. Orphan. Grid. Kerning. Bold. Oblique. RGB. CMYK. Justification. Negative space. Deadlines! These words may sound dreadful to some, but they are part of my everyday vernacular.
I love every aspect of graphic design but my interests reach far beyond. I am also passionate about fashion, architecture, film, anything Ray and Charles Eames, and of course, nature.
March 2012 - Present
» Conceptualize all layouts for two lifestyle magazines, Discover Style and Style for All, for Princess Cruises and Carnival Cruise Lines, respectively.
» Coordinate photo shoots — from hiring the photographer, wardrobe stylist, hair & make-up to casting models and booking hotels and transportation — for print publications and Carnival Cruise Lines’ “Fun Shops” e-commerce site.
» Manage several budgets and negotiate rates with photographers, photo stock agencies, stylists, hair & make-up artists, and modeling agencies.
» Other design work includes inaugural books for cruise lines, anniversary books for partners such as The Florida-Caribbean Cruise Association (FCCA), video holiday cards, numerous marketing materials for Onboard Media and weekly banner ads for onboard.com.
» Attend press checks.
Art Director, Luxe Interiors + Design
September 2011 - February 2012
» Produced layouts and covers for Luxe Interiors + Design magazine for 13 U.S. markets. Assigned illustrations and gave direction to photo retouchers.
» Worked closely with the editorial department to come up with new and fresh ideas and content for the front of the book.
MIAMI MEDIA / LATIN TRADE GROUP
Art & Production Director
June 2008 - Present
» Produced all layouts and covers for a bimonthly business magazine, Latin Trade, published in English and Spanish, as well as a quarterly lifestyle magazine for InterContinental Hotels Group.
» Created production schedules and dealt directly with printers to obtain estimates for all printed materials.
» Created all marketing materials and promotional pieces for the magazine and CFO events..
» Coordinated ad materials to ensure they meet printer’s specs.
» Coordinated photo shoots, both locally and in Latin America.
» Responsible for all photo research and assigning illustrations as needed.
» Maintained good relationships with outside resources including stock houses, printers, freelance designers and
» Supervised graphic designer.
CEO PUBLISHING GROUP, INC.
April 2006 - February 2008
» Produced layouts for a monthly magazine, South Florida CEO, and an annual publication, South Florida Legal Guide. Checked ad materials to ensure they met specs.
» Art directed monthly cover photography and the annual “Power Issue,” featuring between 40-45 prominent people in the community. Scouted for locations and secured permits when necessary.
» Monitored progress of all jobs to ensure adherence to production schedules and deadlines.
» Worked closely with freelance photographers and make-up artists.
» Designed promotional materials for the magazine and corporate events.
» Updated magazine website content and banner ads.
Associate Creative Director/Senior Client Manager
November 2004 - March 2006
May 2000 - November 2004
» Produced layouts, design and re-design of several annual publications, including 21 annual publications for Hyatt Resorts, The Bermuda Hotel Association, and the Beacon Council. Also worked on a bimonthly magazine for LanChile airlines, Mundo del Sur, and a quarterly magazine, My Wedding South Florida.
» Managed client relations through regular meetings to discuss the design and content of their publications.
» Designed the company’s marketing materials, including media kits.
» Art directed cover and interior photography for Destination Hyatt.
» Coordinated and styled photo shoots.
»Worked with production department to establish schedules and manage workflow.
»Worked on presentation mock-ups for both current and potential clients.
»Attended press checks in the United States and Latin America.
WLRN PUBLIC RADIO & TELEVISION
January 1994 - May 2000
» Edited and designed a 24-page monthly program guide. Designed brochures, logos for radio and television programs, press kits, banners, posters and ads.
Mostly concentrated on all courses relating to graphic design.