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Bleed. Gutter. Widow. Orphan. Grid. Kerning. Bold. Oblique. RGB. CMYK. Justification. Negative space. Deadlines! These words may sound dreadful to some, but they are part of my everyday vernacular. I love every aspect of graphic design but my interests reach far beyond. I am also passionate about fashion, architecture, film, anything Ray and Charles Eames, and of course, nature.
ONBOARD MEDIA Art Director March 2012 - Present » Conceptualize all layouts for two lifestyle magazines, Discover Style and Style for All, for Princess Cruises and Carnival Cruise Lines, respectively. » Coordinate photo shoots — from hiring the photographer, wardrobe stylist, hair & make-up to casting models and booking hotels and transportation — for print publications and Carnival Cruise Lines’ “Fun Shops” e-commerce site. » Manage several budgets and negotiate rates with photographers, photo stock agencies, stylists, hair & make-up artists, and modeling agencies. » Other design work includes inaugural books for cruise lines, anniversary books for partners such as The Florida-Caribbean Cruise Association (FCCA), video holiday cards, numerous marketing materials for Onboard Media and weekly banner ads for onboard.com. » Attend press checks. SANDOW MEDIA Art Director, Luxe Interiors + Design September 2011 - February 2012 » Produced layouts and covers for Luxe Interiors + Design magazine for 13 U.S. markets. Assigned illustrations and gave direction to photo retouchers. » Worked closely with the editorial department to come up with new and fresh ideas and content for the front of the book. MIAMI MEDIA / LATIN TRADE GROUP Art & Production Director June 2008 - Present » Produced all layouts and covers for a bimonthly business magazine, Latin Trade, published in English and Spanish, as well as a quarterly lifestyle magazine for InterContinental Hotels Group. » Created production schedules and dealt directly with printers to obtain estimates for all printed materials. » Created all marketing materials and promotional pieces for the magazine and CFO events.. » Coordinated ad materials to ensure they meet printer’s specs. » Coordinated photo shoots, both locally and in Latin America. » Responsible for all photo research and assigning illustrations as needed. » Maintained good relationships with outside resources including stock houses, printers, freelance designers and other vendors. » Supervised graphic designer. CEO PUBLISHING GROUP, INC. Miami, FL Creative Director April 2006 - February 2008 » Produced layouts for a monthly magazine, South Florida CEO, and an annual publication, South Florida Legal Guide. Checked ad materials to ensure they met specs. » Art directed monthly cover photography and the annual “Power Issue,” featuring between 40-45 prominent people in the community. Scouted for locations and secured permits when necessary. » Monitored progress of all jobs to ensure adherence to production schedules and deadlines. » Worked closely with freelance photographers and make-up artists. » Designed promotional materials for the magazine and corporate events. » Updated magazine website content and banner ads. HCP/ABOARD PUBLISHING Miami, FL Associate Creative Director/Senior Client Manager November 2004 - March 2006 Art Director May 2000 - November 2004 » Produced layouts, design and re-design of several annual publications, including 21 annual publications for Hyatt Resorts, The Bermuda Hotel Association, and the Beacon Council. Also worked on a bimonthly magazine for LanChile airlines, Mundo del Sur, and a quarterly magazine, My Wedding South Florida. » Managed client relations through regular meetings to discuss the design and content of their publications. » Designed the company’s marketing materials, including media kits. » Art directed cover and interior photography for Destination Hyatt. » Coordinated and styled photo shoots. »Worked with production department to establish schedules and manage workflow. »Worked on presentation mock-ups for both current and potential clients. »Attended press checks in the United States and Latin America. WLRN PUBLIC RADIO & TELEVISION Graphic Designer January 1994 - May 2000 » Edited and designed a 24-page monthly program guide. Designed brochures, logos for radio and television programs, press kits, banners, posters and ads.
Mostly concentrated on all courses relating to graphic design.