I excel at leading cross-disciplinary design teams in the creation of unique branded environments. I create integrated trade-show solutions by leveraging my creativity, design process and expertise in trade-show marketing, custom/modular exhibit design, POP design, and 3D visualization. The work I do combines storytelling with graphic communication and environmental design. It frequently involves both physical and digital interactive technologies that engage the audience and create actionable results. I love to connect people with brands in meaningful ways. Specialties: Exhibit design, environmental design, graphic design, design management, interactive virtual reality, 3D modeling, texturing, lighting, rendering, animation, architecture, space planning & visualization, illustration, trade show marketing.

Work Samples

  • Bartco Lighting

  • Nihon Kohden

  • Walter Surface Technologies

Work History

  • Freelance Designer

    • Erickson Design Studio
    • 2010 - Present (4 years)

    Freelance brand development & graphic design consulting.

  • Director of Creative Services

    • Skyline Orange County
    • Jan 2005 - Present (9 years 8 months)

    • Successfully created exhibit designs and graphics in a competitive and speculative business environment that generated over $1.5 million in revenue.
    • Implemented new project guidelines that increased art revenue 12.5% over previous year.
    • Lead and mentor cross-disciplinary creative teams in the development of exhibit design projects.
    • Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
    • Work directly with Director and Executive level clients to manage creative projects from concept to completion.
    • Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
    • Oversee all creative projects and a staff of up to 5 full-time and freelance designers.
    • Develop the department project schedule to maximize efficiency and the overall quality of work produced by the design group.
    • Compile and present productivity and revenue per designer metrics to CEO.
    • Primary liaison between the design group and sales. Facilitate open communication between account, creative and engineering teams.
    • Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art and CAD specifications.

  • Exhibit Designer

    • Skyline Orange County
    • Mar 2004 - Jan 2005 (10 months)

    • Created and rendered original 3D custom modular exhibit designs and graphics in a competitive and speculative business environment that generated over $500K in revenue.
    • Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
    • Work directly with Director and Executive level clients to manage creative projects from concept to completion.
    • Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
    • Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art, CAD specifications and department job scheduling.

  • Exhibit Designer

    • Skyline Displays Bay Area
    • Sep 1999 - Feb 2004 (4 years 5 months)

    • Created and rendered original 3D custom modular exhibit designs and graphics in a competitive and speculative business environment that generated over $1 million in revenue.
    • Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
    • Work directly with Director and Executive level clients to manage creative projects from concept to completion.
    • Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
    • Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art, CAD specifications and department job scheduling.

  • Digital Imaging

    • Peninsula Blueprint
    • Aug 1997 - Sep 1999 (2 years 1 month)

    • Created graphic compositions for marketing program.
    • Responsible for pre-press, printing CAD files, color prints and posters from a wide variety of digital files.
    • Also responsible for troubleshooting of files and computers, scanning and archiving CAD plots to CD-ROM.

  • Production Manager

    • Image Signs and Banners
    • Feb 1995 - Aug 1997 (2 years 6 months)

    • Designed, produced and installed vinyl banners, vehicle lettering, graphics, logos, sandblasted and neon signs.
    • Managed production and installation processes.
    • Sourced and coordinated with vendors/subcontractors to complete production process.

Education

  • Fred Pryor Management Seminars, A Division of Park University Enterprises, Inc

    • Certificate Management Training
    • 2008 - 2008
  • Academy of Art University

    • Bachelor of Fine Arts (BFA) 3D modeling & Animation
    • 1999 - 2003
  • San Joaquin Delta College

    • Arts and Architectural Drafting
    • 1992 - 1994

Specialties

Affiliations

EDPA

Awards

Skyline Marshal Johnson Design Award - Bartco Lighting Skyline Exhibit Design Award - IRC Tire

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