I excel at leading cross-disciplinary design teams in the creation of unique branded environments. I love to connect people with brands in meaningful ways. So I create integrated, branded environments by leveraging my creativity, design process and expertise in trade-show marketing, custom/modular exhibit design, POP design, and 3D visualization. My work combines storytelling with graphic communication and environmental design to solve design challenges. It frequently involves both physical and digital interactive technologies that engage the audience and create actionable results. Specialties: Trade show exhibit design, environmental design, graphic design, POP, design management, interactive virtual reality, 3D modeling, texturing, lighting, rendering, animation, architecture, space planning & visualization, illustration, concept development, trade show marketing.

Work Samples

  • Bartco Lighting

  • Nihon Kohden

  • Walter Surface Technologies

Work History

  • Freelance Designer

    • Erickson Design Studio
    • 2010 - Present (4 years)

    Freelance brand development & graphic design consulting.

  • Director of Creative Services

    • Skyline Orange County
    • Jan 2005 - Present (9 years 11 months)

    • Successfully created exhibit designs and graphics in a competitive and speculative business environment that generated over $1.5 million in revenue.
    • Implemented new project guidelines that increased art revenue 12.5% over previous year.
    • Lead and mentor cross-disciplinary creative teams in the development of exhibit design projects.
    • Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
    • Work directly with Director and Executive level clients to manage creative projects from concept to completion.
    • Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
    • Oversee all creative projects and a staff of up to 5 full-time and freelance designers.
    • Develop the department project schedule to maximize efficiency and the overall quality of work produced by the design group.
    • Compile and present productivity and revenue per designer metrics to CEO.
    • Primary liaison between the design group and sales. Facilitate open communication between account, creative and engineering teams.
    • Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art and CAD specifications.

  • Exhibit Designer

    • Skyline Orange County
    • Mar 2004 - Jan 2005 (10 months)

    • Created and rendered original 3D custom modular exhibit designs and graphics in a competitive and speculative business environment that generated over $500K in revenue.
    • Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
    • Work directly with Director and Executive level clients to manage creative projects from concept to completion.
    • Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
    • Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art, CAD specifications and department job scheduling.

  • Exhibit Designer

    • Skyline Displays Bay Area
    • Sep 1999 - Feb 2004 (4 years 5 months)

    • Created and rendered original 3D custom modular exhibit designs and graphics in a competitive and speculative business environment that generated over $1 million in revenue.
    • Assess client marketplace to understand competitive environment and effectively translate marketing objectives into tradeshow marketing strategies.
    • Work directly with Director and Executive level clients to manage creative projects from concept to completion.
    • Collaborate in project management and budget tracking efforts to ensure accuracy of creative scope, schedule and budget.
    • Responsible for leading discovery meetings, structural design, graphic design, design presentations, production art, CAD specifications and department job scheduling.

  • Digital Imaging

    • Peninsula Blueprint
    • Aug 1997 - Sep 1999 (2 years 1 month)

    • Created graphic compositions for marketing program.
    • Responsible for pre-press, printing CAD files, color prints and posters from a wide variety of digital files.
    • Also responsible for troubleshooting of files and computers, scanning and archiving CAD plots to CD-ROM.

  • Production Manager

    • Image Signs and Banners
    • Feb 1995 - Aug 1997 (2 years 6 months)

    • Designed, produced and installed vinyl banners, vehicle lettering, graphics, logos, sandblasted and neon signs.
    • Managed production and installation processes.
    • Sourced and coordinated with vendors/subcontractors to complete production process.

Education

  • Fred Pryor Management Seminars, A Division of Park University Enterprises, Inc

    • Certificate Management Training
    • 2008 - 2008
  • Academy of Art University

    • Bachelor of Fine Arts (BFA) 3D modeling & Animation
    • 1999 - 2003
  • San Joaquin Delta College

    • Arts and Architectural Drafting
    • 1992 - 1994

Specialties

Affiliations

EDPA

Awards

Skyline Marshal Johnson Design Award - Bartco Lighting Skyline Exhibit Design Award - IRC Tire

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