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George Robert Kotalik
Accomplished Digital - Brand - Marketing Professional
+Years of solid senior creative management experience originating and developing inventive B2B - B2C integrated marketing programs for Fortune 100-1000 companies across diverse industries and product categories. +Energize - Influence creative and cross-functional development teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on target. +Define - Sculpt creative strategies achieving aggressive brand leadership and targeted goals. +Manage strategic and creative integrated programs, operations, finance, diverse technical teams, total development and implementation of brand - marketing - digital initiatives. +10 years designing and developing highly successful consumer products and brands. +8 years accumulated experience spearheading innovative and enterprise level digital - interactive development and inspirational leadership of multidisciplinary technical teams. +Originated an innovative streamlined digital - product sampling processes and optimized shared information by connecting telesales call center and custom orders to R&D, shipping, marketing and sales. That result, allowed the customer’s online custom order to move from concept though R&D, estimating, and shipping to actual delivery of their new product sample right to their desk-top, in less than 24 hours. +Provided for more individualized niche targeted and personal / human contact relationships increasing customer satisfaction, brand awareness and loyalty, maximizing attraction - sales. +Increased agency and client profits - cost savings by 10% - 25% via streamlined operation methods and adroit vendor negotiations. +Immediate exploitable revenue - generating assets: 1) Personal digital and research innovations. 2) New aggressive - competitive business expansion tactics. 3) Well-known $MM brand - marketing - digital campaign successes. 4) Years of major C-Suite level client relations experience. 5) Extensive accumulated F100-1000 corporate equity. +Function as key C-suite liaison managing client relationships and cross-functional teams to define integrated marketing strategies achieving brand leadership and targeted goals. +Proven track-record of inspiring multimedia development teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on strategy.
ECD / CCO
Own - Create - Lead exciting profit-based Digital - Social - Mobile expansion ideas and methods via reporting - critiquing - mentoring of multidisciplinary creative design, copy, ID, IT, UX, video and Web teams.
Key accomplishments and contributions:
• Pathfinder and visionary brand - marketing - digital leader in creation of original and highly aggressive new integrated, interactive, mobile, app, research, and retail data capture solutions.
• Providing Creative Direction, visionary brand - marketing - digital leadership, copywriting and content strategy across a broad range of interactive projects, including responsive web design, online advertising and video plus, SEO, social, mobile, app, and game concepting.
• Lead - Own strategy - design - development of < first-to-market > of ISM / Interactive - Social Marketing and IRT / Interactive Research Technology -- recognized as a breakthrough to drive retail engagement, build individualized niche targeted and personal / human contact relationships to increase customer satisfaction and maximize client profits.
Oversight and/or Skills:
B2B, B2C, U/X, 2D, 3D, I/D, POS, PPC, SEM, Brand - Marketing - Advertising - Digital Strategy and Development, Client Contact, Cross-functional Management, Digital Strategy, Digital Innovation and Design, Hand’s-on Ideation - Web - Content - Architecture - Interaction Design, Copywriting - Content - Scripting - Graphic Design - Art Direction - Layout - Storyboarding, Web - Digital - eCommerce - Social - App - Engagement Maximization Strategy and Development, Visual Storytelling, Multimedia Strategy, Technology Integration, Process Development, Team Building, Multimedia, Product Design, Trend Boards, Research, Business Presentations, Estimating, Budgeting, Scheduling, Packaging, Promotions, Catalogs, Trade Shows, Sales Collateral, Film - Video, Radio, Music, Audio, Visual Effects, Print and Broadcast Advertising.
Soft and hard goods product design. Trend research. Consumer insights. Ergonomics. Product ideation. Product design. Accessory design. Structural design. Sketching. Rendering. Materials and assembly. Construction. Construction techniques. Textiles and materials. Pattern drafting.