• George R. Kotalik

    Digital, Brand, Marketing, Advertising, and New Product Deve...

    Milwaukee, WI

+Years of senior-level experience developing key brand - marketing - digital strategies for Fortune 100-1000 companies across diverse industries and product categories. +Function as key C-suite liaison managing client relationships and cross-functional teams to define integrated marketing strategies achieving brand leadership and targeted goals. +8 years of accumulated experience spearheading eCommerce - interactive - digital - Website development and leadership of multidisciplinary teams. +6 years designing and developing highly successful consumer products and brands. +3 years leading the ideation and exploration of innovative methods - vehicles for amplification of digital marketing and social connectivity. +Proven track-record of inspiring multimedia development teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on strategy.

Work Samples

  • GEORGE R. KOTALIK - DIRECTOR OF MARKETING - BRAND - DIGITAL - PRODUCT

  • GEORGE R. KOTALIK, WEBSITE DESIGN AND DEVELOPMENT

  • GEORGE R. KOTALIK, GEORGE KOTALIK - GLOBAL BRAND FOLIO

Work History

  • Marketing and Digital Professional

    • PowerPOD INTERACTIVE
    • Jan 2010 - Jan 2014 (4 years)

    +Business-focused creative - technical leadership developing key brand - marketing - digital campaigns for F100 companies across diverse touch-points, industries and product categories.
    +Proven success in building and igniting $B brands -- creating engaging digital, electronic, and traditional marketing communications via infusion of dynamic strategy and palpable physicality.
    +Originate inventive and interconnected marketing - digital - social strategies and initiatives.
    +Track-record of inspiring creative, artistic, and multidisciplinary development teams to deliver unexpected, compelling, and highly profitable solutions, on time, on budget, and on target.

    Oversight and/or Skills:
    B2B, B2C, B2B2C, U/X, 2D, 3D, I/D, POS, PPC, SEM, Creative Department Management, Creative Direction, Brand - Marketing - Advertising - Digital Development and Management, Client Contact and Account Management, Cross-functional Management, Workflow Management, Project Management, Digital Strategy, Digital Innovation and Design, Interactive Innovation, Hand’s-on Ideation - Web - Content - Architecture - Interaction Design, Hand’s-on Copywriting - Content - TV / Video Scripting - Graphic Design - Art Direction - Layout - Storyboarding, Web - Digital - eCommerce - Social - App - Engagement Maximization Strategies and Development, Visual Storytelling, Multimedia Strategy, Technology Integration, Process Development, Goal Setting, Hiring - Mentoring -Training, Team Building and Leadership, Integrated Marketing Communications, Multimedia, Product Design, Trend Boards, Research, Business Presentations, Proposals, Brainstorming, Estimating, Budgeting, Scheduling, Producing, Negotiating, Tracking, Logos, Packaging, Promotions, Premiums, Direct Mail, Catalogs, Trade Shows, Sales Collateral, Film - Video, Radio, Music, Audio, Visual Effects, Motion, Animation, Illustration, Typography, Photography, Retail, Merchandising, Print and Broadcast Advertising.

Education

  • Chicago Academy of Art and Design

    • BA Integrated Marketing
  • UX strategies

    • integration of digital, eCommerce, and traditional programs.
  • UX Strategy and Development

    • eCommerce
  • School of the Art Institute of Chicago / Electronics and Packaging / Summer Courses

    • Functions and Responsibilities / Partial list
    • 2007

Specialties

Awards

Numerous Awards and International Press in People Magazine, MTV, WWD, Hollywood Reporter, Entrepreneur Magazine, Industrial Design, Communications Arts, American Photographer, Brand Packaging, Art Direction, Chicago Tribune, Chicago Daily News, Washington Post, and others.

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