About

My core responsibilities include maintaining the standard of creative excellence of output across media. Brainstorming, conceptualising, campaign ideation and execution are what I enjoy doing the most. I particularly enjoy the challenge of understanding the marketing challenge, distilling advertising briefs, cracking relevant consumer insights and mapping an idea across different touch points. Art is my tool, and I love wielding it in different directions to different effects. Be it designing on the system or allying with vendors (such as photographers, production houses, mock-up artists, printing companies). I enjoy experimenting with design, typography, colour palettes and layout styles. Over the years, I have mentored many young minds towards design and creative excellence, and I enjoy actively nurturing and guiding raw talent. I believe in partnering with my copy team in the truest sense, because without synergy, there can be no harmony, and without harmony, the quality of creative output will be suspect. And suspect is not fine by me.

Specialties
Awards

GOAFEST 2015-ABBY Awards Silver - (Slippers) Club Mahindra Bronze - (Album of Memories) Club Mahindra MIDAS (International) Awards – 2014 Gold - (Belan) Birla Sun Life Mutual Fund. Silver - (Financial Prayer) Birla Sun Life Mutual Fund. Echo International Awards – 2014 Finalist - (Talking Bag) Club Mahindra. Finalist - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. GOAFEST 2014 - ABBY Awards Silver - (Talking Bag) Club Mahindra. Bronze - (Belan) Birla Sun Life Mutual Fund. Finalist - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. Finalist - (Financial Prayer) Birla Sun Life Mutual Fund. DMAi Echo Awards – 2014 Gold - (Talking Bag) Club Mahindra. Silver - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. Bronze - (Belan) Birla Sun Life Mutual Fund. Bronze - (Financial Prayer) Birla Sun Life Mutual Fund. MIDAS (International) Awards – 2013 Gold - (Hastakshar Mudra) Aditya Birla Group. Gold - (Laxmi papad) Birla Sun Life Mutual Fund. Echo International Awards – 2013 Bronze - (Hastakshar Mudra) Aditya Birla Money. Bronze - (Laxmi papad) Birla Sun Life Mutual Fund. DMAi Echo Awards – 2013 Bronze - (Hastakshar Mudra) Aditya Birla Money. Bronze - (Laxmi papad) Birla Sun Life Mutual Fund. GOAFEST 2013 - ABBY Awards Finalist - (Laxmi papad) Birla Sun Life Mutual Fund. Finalist - (Poster Designs) Viacom 18. CIDCA Awards – 2013 Finalist - (Battery) 3d DM GOAFEST 2011 - ABBY Awards Finalist - (Shredder) Aditya Birla Gruop. Finalist - (Clock) Aditya Birla Group. Finalist - (Integrated campaign) Futurebazaar.com CCA Awards - 2010 Finalist - (Save forest save wildlife) Sanctuary. INS Think Print – 2003 Finalist – (Sumo Wrestler) Pepsi

Experience & Education