My core responsibilities include maintaining the standard of creative excellence of output across media. Brainstorming, conceptualising, campaign ideation and execution are what I enjoy doing the most. I particularly enjoy the challenge of understanding the marketing challenge, distilling advertising briefs, cracking relevant consumer insights and mapping an idea across different touch points. Art is my tool, and I love wielding it in different directions to different effects. Be it designing on the system or allying with vendors (such as photographers, production houses, mock-up artists, printing companies). I enjoy experimenting with design, typography, colour palettes and layout styles. Over the years, I have mentored many young minds towards design and creative excellence, and I enjoy actively nurturing and guiding raw talent. I believe in partnering with my copy team in the truest sense, because without synergy, there can be no harmony, and without harmony, the quality of creative output will be suspect. And suspect is not fine by me.

Work Samples

Work History

Creative Director - M&C Saatchi Communications (April 2011 - Till Date) Handling Brands: Aditya Birla Financial Services Group, Sesame Street, Club Mahindra, Kotak Bank, Viacom18, OneAssist, Foodhall and others, Jungle Formula (Mosquito Repellent). Creative Group Head (Art) - M&C Saatchi Communications (Jan 2009 to March 2011) Handling Brands: Aditya Birla Financial Services Group, Kotak Bank, Viacom18, E-Zone, Worldwide Media Magazines, Castrol, Verizon, Futurebazaar.com, Pico Express, Tiger Beer, Horse Power Beer, Arshiya Logistics. Creative Group Head (Art) - Lowe Lintas (July 2006 to December 2008) Handling Brands: Reliance Petroleum, DLF, India Infoline, Tea Board of India, Marine Products Export Development Authority (MPEDA), ICICI Bank, Bank of Baroda. Sr. Art Director - Lowe Lintas (December 2005 Junes to 2006) Handling Brands: Tata AIG, ICICI Infotech, JP Morgan Stanley, JM Finance, Tea Board of India, Marine Products Export Development Authority (MPEDA). Sr Art Director - Deadline Advertising (September 2003 to December 2005) Handling Brands: B V Jewelers, Durian Furnitures, Cottons by Century, The Times Journal of Photography, Globus. Art Director - Deadline Advertising (May 2000 to August 2003) Handling Brands: Oberoi Builders, Raheja Builders, The Hub (Shopping Mall), MKP Distributors Pvt. Ltd. Sr. Visualiser - Deadline Advertising, Mumbai (February 1998 to April 2000) Brands worked on: Patni Computer Systems Ltd., C. Bhogilal Westend, Oberoi Builders, Raheja Builders. Achievements • GOAFEST 2015-ABBY Awards Silver - (Slippers) Club Mahindra • GOAFEST 2015-ABBY Awards Bronze - (Album of Memories) Club Mahindra • MIDAS (International) Awards – 2014 Gold - (Belan) Birla Sun Life Mutual Fund. Silver - (Financial Prayer) Birla Sun Life Mutual Fund. • Echo International Awards – 2014 Finalist - (Talking Bag) Club Mahindra. Finalist - (Financial Prayer) Birla Sun Life Mutual Fund. • GOAFEST 2014 - ABBY Awards Silver - (Talking Bag) Club Mahindra. Bronze - (Belan) Birla Sun Life Mutual Fund. Finalist - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. Finalist - (Financial Prayer) Birla Sun Life Mutual Fund. • DMAi Echo Awards – 2014 Gold - (Talking Bag) Club Mahindra. Silver - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. Bronze - (Belan) Birla Sun Life Mutual Fund. Bronze - (Financial Prayer) Birla Sun Life Mutual Fund. • MIDAS (International) Awards – 2013 Gold - (Hastakshar Mudra) Aditya Birla Group. Gold - (Laxmi Papad) Birla Sun Life Mutual Fund. • Echo International Awards – 2013 Bronze - (Hastakshar Mudra) Aditya Birla Money. Bronze - (Laxmi Papad) Birla Sun Life Mutual Fund. • DMAi Echo Awards – 2013 Bronze - (Hastakshar Mudra) Aditya Birla Money. Bronze - (Laxmi Papad) Birla Sun Life Mutual Fund. • GOAFEST 2013 - ABBY Awards Finalist - (Laxmi Papad) Birla Sun Life Mutual Fund. Finalist - (Poster Designs) Viacom18. • CIDCA Awards – 2013 Finalist - (Battery) 3d DM • GOAFEST 2011 - ABBY Awards Finalist - (Shredder) Aditya Birla Gruop. Finalist - (Clock) Aditya Birla Group. Finalist - (Integrated campaign) Futurebazaar.com • CCA Awards - 2010 Finalist - (Save forest save wildlife) Sanctuary. • INS Think Print – 2003 Finalist – (Sumo Wrestler) Pepsi Professional Qualification • Master Degree in Art (3-year) Federation of Art Institutions in India, Bangalore. (June'92ss March'95) • Diploma in Drawing (2-year) KSEEB, Bangalore. (June’90 March’92)

Specialties

Awards

GOAFEST 2015-ABBY Awards Silver - (Slippers) Club Mahindra Bronze - (Album of Memories) Club Mahindra MIDAS (International) Awards – 2014 Gold - (Belan) Birla Sun Life Mutual Fund. Silver - (Financial Prayer) Birla Sun Life Mutual Fund. Echo International Awards – 2014 Finalist - (Talking Bag) Club Mahindra. Finalist - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. GOAFEST...
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