My core responsibilities include maintaining the standard of creative excellence of output across media. Brainstorming, conceptualising, campaign ideation and execution are what I enjoy doing the most. I particularly enjoy the challenge of understanding the marketing challenge, distilling advertising briefs, cracking relevant consumer insights and mapping an idea across different touch points. Art is my tool, and I love wielding it in different directions to different effects. Be it designing on the system or allying with vendors (such as photographers, production houses, mock-up artists, printing companies). I enjoy experimenting with design, typography, colour palettes and layout styles. Over the years, I have mentored many young minds towards design and creative excellence, and I enjoy actively nurturing and guiding raw talent. I believe in partnering with my copy team in the truest sense, because without synergy, there can be no harmony, and without harmony, the quality of creative output will be suspect. And suspect is not fine by me.

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Work & Education History

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GOAFEST 2015-ABBY Awards Silver - (Slippers) Club Mahindra Bronze - (Album of Memories) Club Mahindra MIDAS (International) Awards – 2014 Gold - (Belan) Birla Sun Life Mutual Fund. Silver - (Financial Prayer) Birla Sun Life Mutual Fund. Echo International Awards – 2014 Finalist - (Talking Bag) Club Mahindra. Finalist - (Puzzle – Flat Mailer) Aditya Birla Money MyUniverse. GOAFEST...
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