As an avid motocross racer and enthusiast, Gregory has been entrenched in action sports since the ripe age of 6. This passion for extreme sports led him into a taste for technical products, photography and print design. Having graduated from Cal State University Northridge with a minor in business and Bachelor of Arts degree, Gregory set out to pursue what he loved the most, action sports and design. Working for some of the top ad agencies in the industry, Gregory has built a team that will continue to build brand image and industry leading products. www.ascenddesignlab.com

Work Samples

Work History

  • Design Director / Owner

    Ascend Design Lab is a full service design and development firm specializing in product design, Industrial design, print design and graphics. We also offer full product development and vendor procurement to see the job through with the highest quality. Our team has combined over 30 years of crafted experience in action sports. Whether it be a full ad campaign, catalog or collateral creation, we make your brand cohesive and cool! Is it a new product you need? Our technical designers have the expertise to create innovative products that stand out above the rest with function, quality, aesthetics and design.

  • Senior Design Director

    • Scott Sports
    • Carlsbad, CA
    • Feb 2009 - Feb 2014 (5 years)

    Senior Design Director for the Motorsports (Motocross) division. Design direction and management of all Scott Motocross products such as helmets, boots, protection, racewear, gear bags and lifestyle apparel. Management of design team, product developers and freelance contractors. Responsible for all product development, graphics, tech packs and fabric selection . Coordination and travel to China to make sure quality control and production schedules are met.

  • Senior Graphic Designer

    • Haro Design
    • Encinitas, CA
    • Jan 2000 - Nov 2008 (8 years 10 months)

    Design, concepts, art direction and production of all print ads, catalogs, logos, and collateral. Supervise creative photo shoots and image manipulation. Video creative direction and production for T.V. commercials. Product development and tech packs from initial concepts to final product. Extensive coordination with client to assure quality and schedules were met with foreign manufacturers. Travel to China for product review.

Education

  • California State University Northridge

    • Bachelor of Arts Graphic Design
    • 1991 - 1994

Specialties

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