• Expert in using Adobe Creative Suite Products including Illustrator (for the creation of detailed mock-ups and wire framing), InDesign (to formalize text documents for review and collaboration), Photoshop (to create and add detail to existing images for design)
• Strong working knowledge of HTML (coding from ground up to build web apps from scratch), HTML5 (used specifically on elements, semantics, graphics, media, audio), CSS (for every project styles are needed and perfected), CSS3 (to adapt apps for more user centered design with interactive and responsive features). JavaScript (to create dynamic web, tablet, and mobile content), jQuery (to simplify HTML document traversing, event handling, animating, and Ajax interactions for rapid web development.)
• Skilled proficiency of industry standard tools for prototyping, wireframes/mock-ups, and test interactions, such as Balsamiq, UXPin, Axure, moqups, Sketch3, OmniGraffle for multiple devices.
• Experienced with coerced heuristic evaluations, usability testing, brand and competitor analysis
• Produced brand standards and style guides for creating interactive, user-centric products
• Worked with a team of UX designers and developers to provide innovative design solutions for Web, Mobile and Tablet applications
• Drove user research and synthesis on multiple projects
• Created personas, stories, scenarios, and organized schematics of information architecture
• Constructed wireframes, interactions design and build mockups for main application pages
• Advised on layout and navigation design for research projects
• Created graphic elements, assets, and visual treatments that adapt and flow with responsive design systems
• Designed navigation, user flows, screens and controls on multiple projects
• Conducted user research and provide recommendations both in written and visual (wireframe) form
• Concrete experience in user—centered design, interaction design, visual design and prototyping in an Agile environment
• Conducted usability tests, created user flows and wireframes, researched and documented usability standards
• Created clickable prototypes for early and advanced prototype testing
• Delivered user-centered design solutions in fast paced environment with quick iterative cycles
• Provided print design, marketing communications and advertising solutions
• Receptive with the emerging industry trends in digital design and advertising.
AAF - American Advertising Federation