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Founder, Creative Director
New York, NY
Oct 2014 - Present (9 years 7 months)
Created and launched the Fix---an entirely new way to snack.
Designed and executed packaging, branding and social media for the brand.
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Digital Marketing Creative/Motivator/Inspirer
HR Dot Com
New York, NY
Mar 2014 - Present (10 years 2 months)
Engage start-ups with online (i.e. free) resources to market themselves. Create branded content for digital space including e brochures and youtube videos.
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Greeting Card Designer/Writer
Recycled Paper Greetings
2010 - Present (14 years)
greeting cards with an edge. everything from happy birthday to happy divorce to oops, you're broke...me too. all cards written and designed by me.
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Director and Writer
The Home Show
2002 - 2012 (10 years)
Responsible for the development and emerging confidence of two young minds, one trusty mutt and one crossword-loving-tennis-playing-Red-Sox- fan. Chief motivator, operating officer and pimple buster. Received high-fives and hearty back slapping for a variety of writing assignments ranging from high school PDA to Shakespeare's Hamlet.
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Senior Copywriter
Ogilvy & Mather
1996 - 2002 (6 years)
Accounts included Kodak, HBO, Lifetime Television, Barbie, Jaguar, Helene Curtis, Pepsi International, NYNEX, Hershey's, Miller Beer, American Express, Surf Laundry Detergent and myriad new business pitches.
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Senior Copywriter
TBWA Chiat Day
1993 - 1996 (3 years)
Patron Tequila, Woolite, Bloomingdale's, Nivea, People's Bank, and Evian.
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Creative Director
Brand X Advertising
1989 - 1996 (7 years)
This was an after hours ad agency i co-founded. Accounts included Blades, a New York City Rollerblade rental store, Homeboy Soda, Used Car Diagnostic Center, Roma Furniture, Natori Lingerie and Bikini Magazine.
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Copywriter
Bozell Jacobs
1990 - 1993 (3 years)
Accounts included: Marithe & Francois Girbaud jeans, Natori Lingerie, Six Flags Great Adventure, Merrill Lynch, AIG and Minolta Business Equipment.
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Freelance Creative
Forbes, Macfie & Hanson
Sydney, Australia
1988 - 1989 (1 year)
Kleenex Huggies, Petite Liqueur and Australian Guarantee Corp.
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Freelance Creative
MOJO MDA PTA. LTD.
Melbourne, Australia
1987 - 1988 (1 year)
Australian Wool, Windsor Hotel and the Australian opening of the musical, 'Cats'.