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Sr. Footwear Designer
I design innovative and iconic products that through consumer insights have worked to transform the perception of Golf from a game to a sport. Through my work at adidas Golf, the acceptable uniform for footwear has evolved to reflect the performance requirements and aesthetic of athletes. This shift can be seen on the feet of Sergio Garcia in the Ryder Cup in 2012 wearing a spikeless mesh shoe in a major tournament.
PROFILE • Strategic and creative thinker with a strong technical background in footwear design • Exceptional and prolific sketcher - showing conceptual ideas and the breadth of possibility with consideration toward manufacturability. • Extensive practical knowledge in the design of injection molded cleated toolings with respect to functional, price, and aesthetic goals. PROFESSIONAL EXPERIENCE Sr. Footwear Designer, 2009 - Present TaylorMade-adidas Golf, Carlsbad, CA Duties: • Collaborating with the Creative Director on the seasonal direction of the adidas Golf global footwear range • Presenting innovative concepts consistent with brand strategy through close collaboration with product management and product development • Coaching the footwear design team to the creative and efficient execution of their assignments • Maintaining timelines and product integrity • Managing two direct reports Contributions: • Managing the design team throughout the 2012 product creation cycle under the leadership of the Global Creative Director • Collaborating with outside consultants and integrating their work for special projects • Implementing the visual language from statement product throughout the product range • Coaching staff designers to successful implementation of their ideas for manufacturability and cost • Conceptualizing future concepts from ideation to prototyping and testing Footwear Designer, 2006-2009 TaylorMade-adidas Golf, Carlsbad, CA Duties: • Collaborated with Senior Designer in conceptualizing and designing statement product • Designed the global range of adidas Golf footwear products consistent with brand strategy and met specific performance, pricing, and aesthetic goals Footwear Design Intern, 2005-2006 TaylorMade-adidas Golf, Carlsbad, CA Duties: • Generated and refined concepts • Produced final product renderings • Created tech packs EDUCATION TMaG University, 2011-2012 • Emphasis on equipping to managers to lead TaylorMade Q School, 2010 • Emphasis on qualifying managers for success BID, Cum Laude, May 2005 North Carolina State University, College of Design DISTINCTIONS 2005, IDSA Student Merit Award, North Carolina State University 2010 Powerband 3 outsells Barricade on the mi adidas customization program in first month with 400+ pairs (first time another shoe has held the #1 spot) 2012 Powerband top ten list in marketshare Golf Datatech (since 2007) 2012 Golf Digest 10 coolest products at the PGA show (crossflex) 2012 Crossflex has 61% sell through at The Golf Warehouse in 10 days, 21% at Dicks TECHNICAL SKILLS Illustrator Photoshop Sketchbook Pro Freehand Sketching Technical Illustration Design for Manufacturability 3D Modeling MS Word OTHER INTERESTS AND ACTIVITIES Surfing, Basketball, Skateboarding, Soccer, Golf, Free Diving, Spear Fishing