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Specialties: creative direction, brand identity systems development, content strategy, business transformation, graphic design, typography, layout, photography.
brand identity for Super Bicycle Co.
art direction coffeehouse brand identity
package design / chocolate
Founder, Art Director, Designer, Dec '11 – present
Superb Bicycle Co.
Designer, Nov '10 – Dec '12
Demonstrated forward strategic thinking and spearheaded rebranding efforts.
Created innovative marketing campaigns that required keen sense of typography, design
layout, photography and quality, all while understanding company’s targeted demographics.
Ensured perfect alignment between brand identity and corporate strategy.
Generated concepts with commercial viability using the most current design technologies.
Massachusetts College of Art and Design
- Graphic Design Certificate Program Graphic Design
- 2008 - 2014
- BSBA Business Administration
- 1995 - 2001
Class of 2001 Cum Laude