Specialties: creative direction, brand identity systems development, content strategy, business transformation, graphic design, typography, layout, photography.

Work Samples

  • brand identity for Super Bicycle Co.

  • art direction coffeehouse brand identity

  • package design / chocolate

Work History

Hrrundel Design Founder, Art Director, Designer, Dec '11 – present Superb Bicycle Co. Designer, Nov '10 – Dec '12 Demonstrated forward strategic thinking and spearheaded rebranding efforts. Created innovative marketing campaigns that required keen sense of typography, design layout, photography and quality, all while understanding company’s targeted demographics. Ensured perfect alignment between brand identity and corporate strategy. Generated concepts with commercial viability using the most current design technologies.

Education

  • Massachusetts College of Art and Design

    • Graphic Design Certificate Program Graphic Design
    • 2008 - 2014
  • Suffolk University

    • BSBA Business Administration
    • 1995 - 2001

    Class of 2001 Cum Laude

Specialties

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