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Freelance Senior Graphic Designer / Art Director
Glendale, CA
May 2016 - Present (7 years 11 months)
- Design packaging and point of sales for marketing objectives for collateral and audiovisual materials to align Nestlé Global Brands guidelines.
- Working with major brands on retail level for Nestlé Corporate Divisions, Confections & Candies, Beverages, Nutrition, Emerging and Hispanic Brands: Nescafe, Nespresso, Nerds, LaLechera, PixyStix, Abuelita, LaffyTafy, Crunch, Media Crema, FunDip, SweetTarts, Raisinets, Gobstopper, Spree, Butterfingers, Goobers.
- Innovative solutions for Institutional and Retail Design Managers.
- Utilize knowledge of design and cultural trends to guide solutions.
- Iterate on designs based on direction and feedback from Creative Director.
- Effectively self-manage graphic timelines for projects.
- Actively design and provide creative mock-ups, maintain a creative “pipeline” of new ideas and new creative for all print channels that seeks to support the core brand objectives, drives success.
- Consistently meet project deadlines and maintain a high level of work while managing multiple projects.
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Freelance Graphic Designer
Los Angeles, CA
Jan 2009 - Present (15 years 3 months)
- Keeps customers informed by reviewing illustrative material for presentations.
- Reviews project production factors by studying budget, background information, objectives, presentation approaches, styles, and techniques.
- Obtains client approval by presenting final layouts, story boards, and illustrations; responding to client commentary and requests.
- Managing Graphic Designers and Illustrators within Projects timelines.
- Create 3D Photo-realistic renderings of Products.
- Assist in most phases of producing a rendering from start to finish, including: modeling, lighting, texturing, rendering and post-processing.
- The ability to solve problems creatively and on your own.
- Design web and video content in 2D and 3D for marketing/advertising purposes.