Driven by her passion for materials and textures, Ira Rozhavsky is fascinated by experimentation that leads towards contextual innovation. In many materials, a hidden potential is just waiting to be unveiled. In her designs Ira aspires to excite the viewer with her harmonious visual language that is based on keen observation, organic forms, cultural associations, emotion and technological exploration. Ira Rozhavsky is a product designer, a 2007 graduate of the Industrial Design department in Bezalel Art and Design Academy (Jerusalem). Her studio was founded in 2009 in Tel Aviv, offering lighting and furniture design and manufacture. Each piece is created individually in a handmade process, combining modern industrial technologies with product design and art. Along with the existing collections, the studio offers customized solutions of its designs, creating unique objects of beauty and quality.