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  • Irina Alexandru

    Managing partner, Creative Director at AIRA design studio

    Bucharest, Romania

I want to be involved in stimulating projects where I could bring my contribution to the development of the new great ideas and products of the future.

Work Samples

  • S-mille

  • Product Design

  • AIRA collection

Work History

  • Romanian Product Design Promoter

    • freelancer
    • Jan 2011 - Present (6 years 10 months)

    Through my individual projects and collaborations, I am bringing my contribution to the promotion of Romanian Product Design and creators in this field, both locally and internationally. Project examples:
    Romanian Product Design facebook group
    Interior and Design Arhitecture faculty of Ion Mincu University facebook page
    Bucharest Polish Institute collaborations
    Artists in Industry international call for papers and conference

  • Teaching Assistant

    • Ion Mincu University of Architecture and Urbanism
    • Oct 2009 - Present (8 years 1 month)

    Design Workshop Department.
    Working with students and brain storming on broad spectrum of projects: styling, problem solving, cradle to cradle, sustainability, innovative materials and technologies, market research, etc.

  • Owner, Leading Product Designer

    • AIRA design studio
    • Jul 2009 - Present (8 years 4 months)

    Major project: industrial design for S-MILLE, a mass production dental mill, for french product development company Adryade. Concept drawings, 3D modeling and computer simulations for different consumer products: iPad case, stylish LED bulb line, ultra portable photo booth, arcade gaming cabinets for USA market, baby monitoring bracelet, saving space clothes rack, electrostimulation device, razor holder, etc. Collaboration with engineers to develop prototypes based on my projects.

  • Teaching Assistant Internship

    • Rajamangala University of Technology Lanna
    • Nov 2012 - Jan 2013 (2 months)

    My work at RMUTL was held in the following departments: third & fifths year classes at the Product Design department, first & second year classes at the Interior Design faculty, second and forth year classes at the Packaging Design department. For each class I held presentations on various design topics and briefed with the students on their projects.The highlight of my teaching assisting internship at RMUTL was helding the studio of product design for the third year students. After a series of intense weekely teaching and drawing sessions, the results were satisfactory for both students and teachers.

  • Teaching Assistant

    • National University of Arts
    • Nov 2011 - Oct 2012 (11 months)

    Working with students in Textile Design Department on integrating their designs in interior spaces, creating volumetric fabrics and designing textile furniture and decorations.

  • Owner, Art Director

    • Easy Plot Copy and Printing Studio
    • Jan 2009 - Jan 2011 (2 years)

    Major project: concept and production of
    advertising campaign for a pharmacy chain. Worked in a team with two other designers in various graphic design projects: brand
    identities, booklets, posters, web sites, etc.

  • Interior Design Internship

    • Sotiris Athanasiou Architecture Studio
    • May 2009 - Jun 2009 (1 month)

    Working for the project “Hydro”
    Shopping Center where I designed luxury decorative structures for
    both interior and exterior space.

  • Interior Design Intern

    • Architecture Institute of Huaxin Consulting Co. Ltd.
    • Jun 2008 - Sep 2008 (3 months)

    Working for the interior design project of the new canteen-restaurant of the office. Preparing and helding presentations about Romanian culture, history and architecture for an international audience in Shanghai and Hangzhou.


  • Ion Mincu University of Architecture and Urbanism

    • PhD in progress Design and Architecture
    • 2010 - 2013

    Dissertation Title: Contemporary Digital Morphogenesis Methods with Applications in Arhitecture and Design

  • "Ion Mincu" University of Architecture and Urbanism

    • bachelor&master industrial design
    • 2004 - 2009



First prize in the Exposition and contest Creation and Inventivity of Young people, design section, 2009, Bucharest, Romania, with the product „Baby CarryAIR” – a harness system for lap-held babies in airplanes